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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One [Audiobook] [MP3 CD]

David R. Bell
5.0 out of 5 stars  See all reviews (1 customer review)

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Kindle Edition 4.99  
Hardcover --  
Paperback 6.36  
MP3 CD, Audiobook 7.09  
MP3 CD, Audiobook, 15 July 2014 --  
Audio Download, Unabridged 10.93 or Free with Audible.co.uk 30-day free trial

Book Description

15 July 2014

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.

But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.

Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.

In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect—and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

--This text refers to the Paperback edition.

Product details

  • MP3 CD
  • Publisher: Brilliance Audio; MP3 Una edition (15 July 2014)
  • Language: English
  • ISBN-10: 148058472X
  • ISBN-13: 978-1480584723
  • Product Dimensions: 19 x 13.7 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

More About the Author

David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he researches how people use the Internet and related technologies for shopping and information. David is an active angel investor in, and advisor to, a variety of Internet startups.

Product Description

Review

“A powerful rejoinder to anyone who predicted the irrelevancy of the three most important factors in retail: location, location and location. It’s a must read for anyone who runs an Internet business.” —BRAD STONE, author of The Everything Store: Jeff Bezos and the Age of Amazon

“David Bell has written a playbook about how to win the internet. By illuminating the connections between our physical and virtual lives, he’s paved the way for smarter shopping, selling, sharing and living.” —NEIL BLUMENTHAL and DAVE GILBOA, co-CEOs and co-founders of Warby Parker

“Thoroughly researched and elegantly written, this book offers a provocative insight—our online behavior depends a lot on where we live and this relationship is quite stable and predictable. Anyone interested in understanding online behavior of consumers would benefit tremendously from reading this book.” —SUNIL GUPTA, the Edward W. Carter Professor of Business Administration at Harvard Business School

“The Internet has had a powerful impact on business. But the real world and the virtual one are more connected than you might think. Location Is (Still) Everything shows you what’s new, what’s the same, and what you should be doing about it.” —JONAH BERGER, author of Contagious: Why Things Catch On

--This text refers to the Paperback edition.

About the Author

David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, where he studies how we use the Internet and related technologies to search, shop, and sell. David developed Wharton’s first course on digital marketing and e-commerce, and he is an active angel investor in, and adviser to, a variety of successful Internet startups. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business. He divides his time between Philadelphia and San Francisco, and searches and shops online from both places. --This text refers to the Paperback edition.

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5.0 out of 5 stars Buy it! 5 Aug 2014
Format:Kindle Edition|Verified Purchase
Terrific book -- the latest research translated into practical applications, and it's beautifully written.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
2 of 3 people found the following review helpful
4.0 out of 5 stars Professor Bill walks us through the psychology behind why we shop using the GRAVITY formula If you have Robert Cialdini book you 31 July 2014
By Abhinav - Published on Amazon.com
Format:Hardcover
I have a read review copy of this book .

This book gives you a perspective on how real world purchases have a direct influence on how we use internet to buy products and consume information .

Professor Bill walks us through the psychology behind why we shop using the GRAVITY formula

If you have Robert Cialdini book you will love this
5.0 out of 5 stars Great read if you are interested in exploring how location ... 21 Aug 2014
By Girish Nanda - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Great read if you are interested in exploring how location shapes the way we purchase goods and engage with content online. The insights presented in this book are backed by statistically rigorous studies.
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