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Living Strategy: Putting People at the Heart of Corporate Purpose
 
 
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Living Strategy: Putting People at the Heart of Corporate Purpose [Hardcover]

Lynda Gratton
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Hardcover: 272 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (19 April 2000)
  • Language English
  • ISBN-10: 0273650157
  • ISBN-13: 978-0273650157
  • Product Dimensions: 23.4 x 16.2 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 355,275 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Lynda Gratton
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Product Description

Amazon.co.uk Review

Living Strategy is Lynda Gratton's attempt to place employees in the context of a business with all its competing attractions. And while it is commonplace among corporations to pay lip service to the need to "put people first", Gratton attempts to demonstrate the benefit to corporations of actually doing so. Even more importantly, she brings it down to the particular level of what a company must do to understand staff and therefore to empower them.

Her three key tenets are that people "operate in time"; that is, they have a past, present, and future which informs their judgements. That people "search for meaning in their work". They try to learn the rules of the game irrespective of company policy. The final component is that "People have soul;" they like to get excited about what they do. On top of these three theoretical constructs, she overlays three separate business case studies which revolve around the on-going success of Hewlett-Packard and the H-P Way, the success of Motorola in building a work force in China where others have failed, and finally how Glaxxo Welcome was able to speed up delivery of new products in the face of the expiry of its key patents. Indeed, the book is filled with mini case studies and surveys and experiments to prove her point.

Living Strategy suffers a little from untidy sentence construction and pertinent, useful points get lost in a sea of words. At other times, Gratton switches to jargon, which demands incredible tolerance and patience on the part of lay readers. Quibbles aside, however, her book makes a rewarding and thoughtful read. --Bruce McWilliams

Review

"A growing number of managers around the world have come to recognize that human capital is rapidly replacing physical and financial capital as the key source of competitive advantage. The challenge is to come to grips with the "how to"s" of linking their people strategy with their business strategy. Conceptually robust, yet highly practical, Professor Gratton"s book will be extremely useful in establishing this link."

Sumantra Ghoshal, Robert P. Bauman Professor of Strategic Leadership, London Business School

"Gratton"s thoughtful and creative work breathes life into the role of people in organizations. It helps executives clearly see why people matter and how to create organizations that accomplish both people and organizational goals. Gratton has been a thought leader in the people (HR) profession for years; this work now shows all managers how to better understand and use people. The book will become a classic for HR professionals and a toolkit for line managers."

David Ulrich, Professor of Business, University of Michigan

"This insightful book has been the publishing event of the last few months - and rightly so. .... It's rounded off with a workbook - this makes an already reasonably priced book into even better value. If you want to tap into the current thinking and breathe life and purpose into people development, then make sure that you grab a copy."   Training Magazine

"How refreshing to discover a book with new answers on how to be successful, where you find the logic inescapably true.  We have for too long attributed success to the skills of tech leader.  Reading this book brings home how important it is to involve all the people in an organization."   Knowledge Management

 


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover
Of all the books I have read on the subject of HR Strategy, none comes as close to the mark as "Living Strategy" in helping provide senior managers to design strategies that have meaning for the people who will implement them. Lynda Gratton's work provides an insightful, yet very pragmatic, six step approach on how to translate agreed strategies into reality by involving key stakeholders in the business.

Progressive organisations have come to realise that innovation and renewal are their lifeblood for future growth and success. This book helped me to understand how it is possible to help people feel valued by treating them as partners in the strategy development and implementation process. A workforce which feels valued and included in the strategic debate are far more likely to want to contribute to the ongoing success of the organisation in which they work

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6 of 6 people found the following review helpful
By A Customer
Format:Hardcover
An extremely practical book which is essential reading for all HR professionals who aspire to becoming "strategic partners". The book is written as a series of steps to follow to create HR truly integrated into business strategy. The description of facilitating a visioning workshop with executives is particularly powerful together with the case examples throughout the book.Many other relevant approaches, such as systems thinking, have been included in a way which almost makes the book a toolkit for defining an organisation's core capability. I shall use it regularly!
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5 of 5 people found the following review helpful
By RobFJ
Format:Hardcover
Lynda Gratton, IMHO, has done something quite unusual in the field of UK academia - published a work that is eminently readable by the non-academic. Her six-step approach has given me an extremely powerful tool and one that overcomes the weaknesses of approaches that take the 'here and now' as the starting point.

Clarity in Part III of the book suffers a little -and Part IV, the workbook, seems only to skim the surface - an opportunity missed (IMHO).

If you can live with those niggles, you have a very useful strategic HR intervention and one that gets to the real issues associated with organisational change.

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