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Living the Brand: How to transform every member of your organization into a brand ambassador [Hardcover]

Nicholas Ind (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Hardcover: 207 pages
Publisher: Kogan Page Ltd (28 Feb 2001)
Language English
ISBN-10: 0749433515
ISBN-13: 978-0749433512
Product Dimensions: 23.6 x 15 x 2.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: 686,065 in Books (See Top 100 in Books)

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Informatics

“The subtitle says it all.”

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employee engagement(2)

talent management(2)

alumni programs(1)

brand engagement(1)

employer brand(1)

employer branding(1)

employer value proposition(1)

internal communication strategy(1)

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14 of 17 people found the following review helpful:

5.0 out of 5 stars the power of internal branding, 30 Oct 2002

david hensley (London) - See all my reviews

This review is from: Living the Brand: How to transform every member of your organization into a brand ambassador (Hardcover)

Much of the literature of branding is around the advertising communication. Whilst advertising takes most of the direct cost of promoting the brand, the biggest element of the customers' brand experience often comes from their interactions with the company's staff.

Nicholas uses good, vivid case examples to illustrate his point that companies that really have the majority of their staff as brand ambassadors can reach higher levels of performance.

As a recent UK MORI survey suggested that for most UK companies the majority of staff are either neutral to the brand or negative to it, this book should be important reading for general managers and HR people as well as marketers

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0 of 1 people found the following review helpful:

5.0 out of 5 stars Brand truth, 15 Sep 2010

Patrick Harris - See all my reviews

This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)

The truth of the matter is that a brand is only as solid as the next engagement. If the 'phone rings and a member of staff answers and uses behaviour that reinforces the brand, then a positive brand experience takes place. If the staff member uses non-reinforcing behaviour, the brand suffers. Nicholas Ind uses very powerful examples to bring home this truth, and other truths, about Living the Brand - a very worthwhile and insightful book.

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5.0 out of 5 stars Key to build a brand experience, 3 Nov 2006

By Cristian Saracco - Published on Amazon.com

This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)

Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations

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