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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success [Hardcover]

Jeffrey Gitomer
4.0 out of 5 stars  See all reviews (1 customer review)
RRP: £12.99
Price: £11.72 & FREE Delivery in the UK. Details
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Book Description

17 Oct 2007
Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.

Frequently Bought Together

Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success + Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success (Jeffrey Gitomer's Little Books Jeffrey Gitomer's Little Book)
Price For Both: £23.71

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Product details

  • Hardcover: 220 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (17 Oct 2007)
  • Language: English
  • ISBN-10: 0132362740
  • ISBN-13: 978-0132362740
  • Product Dimensions: 19.5 x 13.5 x 1.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 317,095 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

What is CHA-CHING?


Cha-Ching! is a sound familiar to all.

Cha-Ching! is the sound of a cash register ringing up a sale.

Cha-Ching! is the sound of achievement.

Cha-Ching! is the sound of motivation and inspiration.

Cha-Ching! is the sound of money.

Cha-Ching! is the sound of wealth.

Cha-Ching! is the sound of fulfillment.


Cha-Ching! is the sound of music...Music that makes you feel great every time you hear it. Not just rhythm, Cha-Ching! sets the tone for more Cha-Chings! and gives you the self-confidence that if you have rung the register once, you can ring it again, and again (and again).


Cha-Ching! is the sound of success...The continued achievement, motivation, and inspiration -- adding up to a sweet choir of melodic sweetness.  It's the sweet sound of success.  What's your sound of success?


Buy Cha-Ching! and make your own music, dance to your own rhythm, and ring your own register. The CASH register.

About the Author

Jeffrey Gitomer is an expert on selling. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Time-tested principles for strong selling 5 Oct 2009
By Rolf Dobelli TOP 500 REVIEWER
John Patterson, National Cash Register Company's founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson's best-known sales concepts. This is an expansion of Gitomer's The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now - perhaps somewhat cheekily - calls the "Patterson/Gitomer Principles." Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer's oysters to get Patterson's pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.
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Amazon.com: 4.4 out of 5 stars  29 reviews
43 of 45 people found the following review helpful
4.0 out of 5 stars Expanded & Revised Edition of The Patterson Principles of Selling 3 Nov 2007
By Mike - Published on Amazon.com
The fact that this is a revised edition of The Patterson Principles of Selling isn't stated in the Amazon product info or the front / back covers of the book...you need to open it up to page 3 to find that info. If you placed an advance order for the book, you were either indifferent to this news, pleasantly surprised (if you don't own "Patterson") or somewhat upset (if you own "Patterson" and might not have purchased "Cha-Ching" if you knew this in advance).

So it's a five star book and I docked the review one start because I expect more from Gitomer. There's nothing wrong with a revised edition. Just promote it as such from Day 1. For a guy who's based his living on encouraging others to do the right thing, Jeffrey didn't do the right thing with this book.

That said, it is absolutely a solid book. When you open the front cover you are greeted by a message from Gitomer: "If you want to learn something new, all you have to do is study something that was written 100 years ago." That's 100% true, and you may not see chapters like "Self-belief," "Positive mental attitude is determined by you. Not others," and "An objection is the gateway to a sale" as "new" information. However, one of Gitomer's long-standing beliefs (which I agree with 100%) is that "knowing" and "doing" are two separate forms of behavior. That's why "superachievers" fall into such a small segment of the population. Many people would rather sit in front of the TV and hope that the $1.00 Lotto ticket they purchased will be this week's winner. You're probably familiar with the majority of information presented in this book. The question is "What have you done about it?"

You have to have vision, passion, self-confidence, integrity, a sincere interest in your customers, an unbelievably thick skin in regard to rejection...all of the fine points presented by Gitomer are right as rain. It's a little sad that so-called professionals need to be reminded of these principles, but they do. I'm one of those people. When I started my business in 2001, Gitomer's books gave me a major kick in the pants. I needed it. That's why I review and recommend his work to others...I have tangible evidence of what his knowledge has done for me.

If you're a fan of Gitomer's work, this will fit nicely on your shelf next to his 5 other "Little" books. My minor "full disclosure in labeling" complaint aside, I highly recommend this book.
22 of 25 people found the following review helpful
4.0 out of 5 stars The Patterson Principles yet again 13 Nov 2007
By Susanna Hutcheson - Published on Amazon.com
The Little Platinum Book of Cha-Ching! is an expanded and revised edition of The Patterson Principles of Selling written in 1998. I always prefer I'm told that a book is a revision. But this may not bother most people.

John Patterson is the man who bought the patent for the cash register in 1880 and formed The National Cash Register Company (NCR.) He was a great businessman. Unfortunately, however, not much was written about him until Gitomer brought his words back to life.

It does annoy me, however, that the author has brought this same book out many times under slightly different titles.

Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:

1. Think!
2. Self-belief
3. Positive mental attitude is determined by you. Not others.
4. Boot camp separates the winner from the wanna-be winner.
5. Survival and success are a combination of knowing and doing.
6. Studying. The first discipline of knowledge.
7. Your library is the artisan well of knowledge.
8. Planning prevents wandering and provides direction.
9. Use "today time management."
10. Prospect for probably purchasers to build your business organically.
11. Increase business connections to increase sales.
12. Creating the demand converts selling to buying.
13. A prepared demonstration means personalized.
14. Gain interest with information about the customer.
15. Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
16. Listening leads to understanding
17. Less sell-talk-time lead to more-buy-time.
18. Your message must be as compelling as your product to engage anyone - especially your customer.
19. An objection is the gateway to a sale.
20. Selling is not manipulating; selling is harmonizing.
21. Complete the sale with an agreement to buy and be certain to give them a receipt
22. Service is the reputation for the next sale. And the basis for a loyal customer.
23. Extra service leads to the "testimonial word."
24. Referrals are better earned than asked for.
25. Advertising brings awareness. Testimonial advertising brings customers.
26. Success in business is not just about people, it's about GREAT people.
27. Competition means prepare to be your best.
28. Recognize and thank those who have helped you succeed.
29. To get loyalty, you must GIVE loyalty.
30. Decide. It doesn't matter if it's right or wrong. Decide!
31. You become known by the actions you take. Take ethical actions.
32. If you have done your homework and prepared well, it will be evident in your success report card.
32.5 If it has been working for 100 years or more, don't even think about changing it.

I found most of this common sense. I don't know that there anything here that should come as a surprise.

The principles on advertising interested me. Especially the one about testimonials. It sort of makes sense but it really doesn't explain how to use testimonials effectively. Of course, this is a basic book and doesn't go into detail nor is it intended to.

These principles were written over 100 years ago but they're still good and they still work. This is one of the fascinating things about principles. If they worked once, chances are they'll work again (in most cases.)

This is a good book to keep on your desk and refer to daily. It's something that will give you a bit of motivation and something good to put in your work day.
1 of 1 people found the following review helpful
4.0 out of 5 stars Full of gems of wisdam & ideas 28 Jan 2008
By E. Smakman - Published on Amazon.com
Jeffrey does it again. In a fun, but also painful way he addresses your (at least my) personal flaws and failings, but also inspires you to work on them and become a better (sales)person. Or actually better performer in business in general. And he gives - sometimes a bit too generic - suggestions and hints to help you on your way.

I'd recommend all his little books.
1 of 1 people found the following review helpful
5.0 out of 5 stars Cha - Ching your career 17 Dec 2007
By William Slattery - Published on Amazon.com
Another in a series of exceptional books full of value from Jeffrey Gitomer. His non b/s approch to delivering the message with unparallel competence and understanding, is achieved once again in this must have new addition! As a Sales Trainer and communicater myself, possessing this book is not only valuable, but a must have, and I would personally recommend that all who want to be successful in Sales today, own it. I personally purchased several to give away to those individuals that I meet or work with, that possess the drive and ambition to succeed! Thanks Jeffrey for your dedecation to sharing your knowlege and insight so others can reach their GOALS!
2 of 3 people found the following review helpful
3.0 out of 5 stars Not a classic but worth the time and money 8 Dec 2007
By Jeff Scurry - Published on Amazon.com
As my other reviews on the Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships and Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) show, I like Jeffrey Gitomer. I think it is a combination of the fact that his writing is compact and books short with the fact that his advice is straight forward and without the embellishment of other sales books.

This book, a remake/revision/rehashing of his book The Patterson Principles of Selling, follows on well in his cannon (although I still the last book in the series, Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books), still awaits my finishing and understanding. Here is another book of less than 200 pages that is worth your time to read and your money (although if your library is of the type to have it...sorry Amazon).

John Patterson was the founder of National Cash Register. He is known widely as one of the first enlightened sales people. Many of his concepts and thoughts have become part of the sales vernacular and live on strongly today.

Gitomer takes Patterson's thinking and past and puts it up against his own. He finds (surprisingly?) that it is quite similar to his own.

The 32.5 strategies Gitomer puts together range from "think" to "if it has been working for 100 years or more, don't even think about changing it."

There is nothing new here. Nothing, excepting the graphic design and what might be the worlds first platinum colored book jacket. However, this book will make you think and, if you have never read Gitomer, or any other sales book, then you should pick this up right now. And honestly, and as Jeffrey says, "If it has been working for 100 years or more..."
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