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Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success (Jeffrey Gitomer's Little Books Jeffrey Gitomer's Little Book) Hardcover – 6 Dec 2006

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Product details

  • Hardcover: 208 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (6 Dec. 2006)
  • Language: English
  • ISBN-10: 0131986473
  • ISBN-13: 978-0131986473
  • Product Dimensions: 13.5 x 1.7 x 19.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 252,459 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 11 July 2007
Format: Hardcover
Jeffrey Gitomer has put together a slick, well-packaged piece, complete with a colorful layout, bullet points, catch phrases and a carefully designed Yes! logo prominently displayed at the top of each page. To his credit, he tells you up front that he has trademarked the phrase "Yes! Attitude," and plans to market more books, courses and products in the future. So, you shouldn't be surprised that his Little Gold Book reads somewhat like a PowerPoint presentation. However, his basic premise is solid. Achieving and keeping a positive attitude can improve your life at home and at work. Gitomer's snippets of advice suggest, for example, beginning each day with a positive thought, avoiding negative people and situations, and spending time with upbeat, successful people. Stretching these simple principles and others into a book took ingenuity, repetition and lots of large type. On the flip side, this showy presentation makes it an easy read for someone looking for a quick fix of inspiration. We suggest keeping it on your bedside table as a resource for starting every day with a positive thought.
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5 of 5 people found the following review helpful By Terry Tozer on 24 Jan. 2007
Format: Hardcover
One of the best PMA (Positive Mental Attitude) books I've read in a long long time. Easy to read in a day or two, you won't want to put it down.

Short & concise answers to how to get motivated, be happy and start making a success of your life. Some typical American words and clichés are used but they do not detract from the books power to give you a good kick you in the butt, get up and make something of your life.

The layout of using different sizes & colours of text and the pictures make it delight to read. Unlike other PMA books, it's not padded with "I knew this bloke once who...." and in many places Jeffrey is very witty and funny.

Keep this one by your beside & get inspired every morning with a passage or two. TURN THAT DEPRESSING TV NEWS OFF & GET THIS BOOK INSTEAD! Use your precious time more wisely.
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1 of 1 people found the following review helpful By austinphatch on 17 April 2012
Format: Hardcover Verified Purchase
I actually purchased the audio book and had listened to it a few times and decided I also needed to have the hard copy. I like the hardback because this will be a definate reread and like that it is durable for tagging along on many trips.
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Format: Hardcover
I would buy this book only for the amazing hard cover, the thick pages, the design, I've never seen a book like that and I'm happy to pay few euros more for quality.

But especially for what is written inside.

If you are already a positive person (like myself) it doesn't matter, there are so many advices and daily to-dos that you'll get even more positive.
KNOWING when to be positive and achieve what you realistically can.

I suggest it to everyone.

(Perfect for a present too!)
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By JUAN JOSE on 1 Mar. 2011
Format: Audio CD Verified Purchase
NOT BAD AT ALL, BUT I THINK THAT IT IS NOT FAIR, THAT THE AUTHOR TELL YOU IN THE AUDIO BOOK,THAT YOU NEED THE PAPER BOOK TO HAVE THE COMPLETE INFORMATION.(like do the test in pages, only in the book, etc)The Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of SuccessThe Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
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By Dr. on 16 Feb. 2012
Format: Hardcover Verified Purchase
This is a very disappointing and in parts annoying book. Jeffrey Gitomer is simply too convinced of himself and "his" Yes attitude, preaching down on you, even pointing out that you must ask for his permission to use the term "Yes attitude" in any of your own writing. No Jeffrey!
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