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Product Description
Product Description
Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It's a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with 112 colour pictures and entertaining text make this a great little book.
About the Author
Paul Jackson has been a smart fanatic since the model's debut, and purchased one of the first officially imported examples in the UK. Since then he has owned a succession of city-coupes and fortwos, as well as a roadster coupe. He is actively involved in the smart scene, and has accumulated a large collection of smart photography, brochures and paraphernalia. This, the little book of smart, is Paul's first motoring book, which makes full use of his archives, his experience and his expertise.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Amazon Verified Purchase
The book was more like an advertisement brochure.I have two smart cars so obviously I'm a bit of a smart fan but these cars aren't perfect my any means. This book didn't mention any of the down sides to these cars. I would also have liked more technical information. If you've bought a smart car and need reassurance that you did the right thing, read this book and you'll be convinced. Considering the price of this little book, it's not bad - it does give you the basic history of smart cars.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
Great book!
27 Feb 2012
Great book!! I purchased this book when I first got my smart fortwo to learn a bit more about the car and it's history. A great book at a great value from the seller and Amazon!
great little book
2 Dec 2011
Amazon Verified Purchase
Lots of information in such a little book. I am glad I bought the book. Any smart owner would enjoy the book.
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