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Little E, Big Commerce: How to Make a Profit Online
 
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Little E, Big Commerce: How to Make a Profit Online [Paperback]

Timothy Cumming , Sir Richard Branson
4.0 out of 5 stars  See all reviews (6 customer reviews)
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Little E, Big Commerce: How to Make a Profit Online + The Bottom Line: Business Finance: Your Questions Answered (Virgin Business Guides) + The Best Laid Business Plans: How to Write Them, How to Pitch Them (Virgin Business Guides)
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Product details

  • Paperback: 256 pages
  • Publisher: Virgin Books (7 Feb 2011)
  • Language English
  • ISBN-10: 0753522896
  • ISBN-13: 978-0753522899
  • Product Dimensions: 21.6 x 13.4 x 2.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 182,435 in Books (See Top 100 in Books)

More About the Author

Timothy Cumming
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Product Description

Product Description

Are you looking to move your business online? Do you want advice on making money on the internet? Little E, Big Commerce arms you with all the business expertise and net know-how to take the plunge into the fast and competitive world of e-commerce. It has simple guidance and easy to implement strategies. E-commerce doesn't change everything, but it does change a lot. So an important skill in e-business is knowing how to change business methods. This book familiarises you with e-customers, e-competitors and e-suppliers. It takes you through practical steps to getting on-line and to staying there, profitably.

From the Author

All the business know-how to turn a profit from e-commerce.
In the five months that it took to write and edit this work, the world of e-Commerce of course moved forward dramatically. "Of course", because we've all become familiar with the speed of change on the Internet. So how is it that none of us ever seem to get familiar with developing our businesses at the same speed? I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?

Overcoming this madness was my main goal in writing this book. I hope I have simplified the choices, and reduced the risks of entreprenurship in e-Commerce.

This book should arm you with all the business know-how and net-savvy to turn a profit from e-Commerce. It shows you how to take the plunge into the fast and competitive world of e-Commerce, without losing sight of the main goal - financial gain. Working in phases, it introduces you to e-customers, e-competitors and e-suppliers. It takes you through practical steps to get online, and to stay there, profitably. Simple guides, simple diagrams, simple strategies. It also helps you to avoid the traps of conventional thinking.

When you've read it, you'll see that e-Commerce doesn't change everything, but it does change a lot. The way you work, serve customers, innovate and compete. These are business methods - real world activities, not technologies. So find out how to practice e-Commerce before your competitors do! --This text refers to an alternate Paperback edition.


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Customer Reviews

Most Helpful Customer Reviews
16 of 17 people found the following review helpful
Format:Paperback
Timothy has a knack of explaning complex issues in a very concise and simple way. As indicated in the book, many business opportunities and issues are continuously chainging and business needs to understand and prepare for the unexpected.

This book clarified the online business landscape and enhanced my understanding of the e-business.

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12 of 14 people found the following review helpful
By A Customer
Format:Paperback
Tim Cumming's book talks commonsense about the internet. Where most dotcom books get overexcited about their latest theory, Tim seems to be sensible, honest and realistic.

This does not mean that Tim is not enthusiastic; on the contrary. What we get is a book that makes sense to the reader. His writing style is light but effective.

I was impressed by this book and it has made me rethink several parts of our business.

BF

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8 of 11 people found the following review helpful
By A Customer
Format:Paperback
There's a nice 3 section structure to this and lots of diagrams. Actually I learned quite a lot about marketing in a roundabout way from the sections on communciations newsletters and promotion. The strategy section was superb: really concise and easy to get to grips with.
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