- Paperback: 192 pages
- Publisher: Virgin Books; First Edition edition (22 Feb 2001)
- Language English
- ISBN-10: 0753505428
- ISBN-13: 978-0753505427
- Product Dimensions: 21.6 x 13.6 x 2.1 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 966,291 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
This guide offers straightforward advice for those about to embark on an e-commerce venture and those who wish to maximize the potential of a current website.
From the Author
All the business know-how to turn a profit from e-commerce.
In the five months that it took to write and edit this work, the world of e-Commerce of course moved forward dramatically. "Of course", because we've all become familiar with the speed of change on the Internet. So how is it that none of us ever seem to get familiar with developing our businesses at the same speed? I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?
In the five months that it took to write and edit this work, the world of e-Commerce of course moved forward dramatically. "Of course", because we've all become familiar with the speed of change on the Internet. So how is it that none of us ever seem to get familiar with developing our businesses at the same speed? I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?
Overcoming this madness was my main goal in writing this book. I hope I have simplified the choices, and reduced the risks of entreprenurship in e-Commerce.
This book should arm you with all the business know-how and net-savvy to turn a profit from e-Commerce. It shows you how to take the plunge into the fast and competitive world of e-Commerce, without losing sight of the main goal - financial gain. Working in phases, it introduces you to e-customers, e-competitors and e-suppliers. It takes you through practical steps to get online, and to stay there, profitably. Simple guides, simple diagrams, simple strategies. It also helps you to avoid the traps of conventional thinking.
When you've read it, you'll see that e-Commerce doesn't change everything, but it does change a lot. The way you work, serve customers, innovate and compete. These are business methods - real world activities, not technologies. So find out how to practice e-Commerce before your competitors do!
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Most Helpful Customer Reviews
16 of 17 people found the following review helpful:
5.0 out of 5 stars
Well planned, elegantly written and clearly explained,
By r_bhogal@hotmail.com (London) - See all my reviews
This review is from: Little e, Big Commerce: How to Make a Profit Online (Virgin Business Guides) (Paperback)
Timothy has a knack of explaning complex issues in a very concise and simple way. As indicated in the book, many business opportunities and issues are continuously chainging and business needs to understand and prepare for the unexpected.This book clarified the online business landscape and enhanced my understanding of the e-business.
12 of 14 people found the following review helpful:
5.0 out of 5 stars
A breathe of fresh air,
By A Customer
This review is from: Little e, Big Commerce: How to Make a Profit Online (Virgin Business Guides) (Paperback)
Tim Cumming's book talks commonsense about the internet. Where most dotcom books get overexcited about their latest theory, Tim seems to be sensible, honest and realistic.This does not mean that Tim is not enthusiastic; on the contrary. What we get is a book that makes sense to the reader. His writing style is light but effective. I was impressed by this book and it has made me rethink several parts of our business. BF
8 of 11 people found the following review helpful:
5.0 out of 5 stars
Very easy to understand, but very enterprising,
By A Customer
This review is from: Little e, Big Commerce: How to Make a Profit Online (Virgin Business Guides) (Paperback)
There's a nice 3 section structure to this and lots of diagrams. Actually I learned quite a lot about marketing in a roundabout way from the sections on communciations newsletters and promotion. The strategy section was superb: really concise and easy to get to grips with.
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