This book is an absolute must if, like me, you have heard of LinkedIn, feel you should be on it, but aren't sure of what it can do for you or how to go about using it properly.
It gives a step by step guide to creating a LinkedIn profile and then talks you through how to optimise the profile and get the most out of LinkedIn as a professional social media tool. The author cuts through all the confusing terminology, using "easy to read" language and sharing additional tips along the way. Once you've got a profile, you can learn how to use groups, recommendations, questions and LinkedIn applications to maximise your contacts, enhance your profile views, impress clients and grow your business.
A worthwhile investment for anyone looking to get more out of their online business network.