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Lingua Grafica [Hardcover]

Heinrich Paravicini , Johannes Plass
4.0 out of 5 stars  See all reviews (1 customer review)
Price: 5.00 & FREE Delivery in the UK on orders over 10. Details
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Book Description

1 Mar 2001
Visual communication experts and Hamburg-based design studio Mutabor apply their very own, strict visual language to the boundaries of commercial design. Creating logos and icons for customers like adidas or Greenpeace, lingua grafica assembles their best work in a documented, dissected and contextualised collection. With awards from, amongst others, the New York Type Directors Club the agency is also responsible for publication of the eponymous design magazine.

Frequently Bought Together

Lingua Grafica + Lingua Universalis: Global Wordless Understanding + Lingua Digitalis: Pictograms of the Interface Age
Price For All Three: 36.49

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Product details

  • Hardcover: 192 pages
  • Publisher: Die Gestalten Verlag; 2nd Revised edition edition (1 Mar 2001)
  • Language: English
  • ISBN-10: 3931126595
  • ISBN-13: 978-3931126599
  • Product Dimensions: 1.7 x 20.2 x 14.3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 568,312 in Books (See Top 100 in Books)

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Product Description


Major reference work for image language,...Mutabor has been refining the art of logo/icon design since starting in 1995. -- Desktop

The Most Beautiful German Book -- Art Director's Club

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Pictures with meaning 30 Nov 2006
This book is full of great ways to portray certain actions with just a single icon. The styles are not just pulled from other places, they're really unique, the authors explain the process of icon design from concept to finished product. Personally my favourite section is where they discuss the actual practices they follow in house to produce great quality vector artwork, but again it's mostly done in icon form. In this book they discuss the use of Macormedia Freehand but the same techniques can easily be applied in Adobe Illustrator or other vector based software.

The only downside to this book is that it's not bigger! There are plenty of icons to look at, some really nice styles to get inspiration from but there could have easily been more sections on the concept stages of icon design. Something of a specialist book, it will certainly get some cogs moving in any budding graphic artists mind, specifically those focused on creating simplistic yet powerful artwork.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  6 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars inspiring 19 Mar 2002
By "sixshades" - Published on Amazon.com
the first part of the book displays some examples of the icon and logo work they have done. the second part gives insight on the process of creating the "perfect logo." the third is a library of work they have done for clients.
from beginning to end, the book inspires and also simplifies the icon and logo creation thought process for me. it's a great book with great examples of 2d icon and logo work.
4 of 4 people found the following review helpful
5.0 out of 5 stars inspiring 19 Mar 2002
By "sixshades" - Published on Amazon.com
the book is broken down in 3 sections. the first section is a display of some logos and icons. the second being an insight into how they create a perfect icon. the third is a library of logos and icons created for clients.
from beginning to end, the book inspires and really simplifies the creation of 2d icons and logos for me.
great book.
2 of 2 people found the following review helpful
5.0 out of 5 stars Icons and Logos are made of vector shapes 14 Oct 2004
By Karmen Flemming - Published on Amazon.com
This book illustrates the basic concepts of creating a successful icon or logo (a shape with a visual message). Icons/Logos are created by combining and subtracting positive and negative space using vector shapes (shapes drawn in a vector illustration package such as Adobe Illustrator). It is also printed in red and black only, illustrating that a message can be carried across by simply using a shape, instead of lustrous colours. It is extremely handy book and the authors come to the point to brainstorming, designing and creating effective logos and icons from scratch. It also showcases their abilities and skills. The book speaks of its title; "vector shapes with a message".
1 of 1 people found the following review helpful
3.0 out of 5 stars Yikes! Overrated! 31 July 2006
By Monkey Bingo - Published on Amazon.com
Format:Hardcover|Verified Purchase
From some of the other reviews and the book description, you might get the idea that this book is chock full of information. Not so! Aside from the intro, you'll be hard-pressed to find even a single sentence on a page. The second section which is 'dedicated' to showing how to create a great icon is a joke. The information provided is either too basic (a spread showing you what the tools in freehand are for) or grossly underdeveloped (ah, I see, so you use perspective...now I GET IT!) Section three is chock full of the firm's vector icons and logos and is the most rewarding part of the book.

Anyway, this a quirky, short and small book. It is fun to flip through and is bound to provide some inspiration the next time you need to create an icon, but as an instructive tool it falls short in most areas.
4.0 out of 5 stars My review 11 Jan 2007
By Eduardo Akira Carmona Furusho - Published on Amazon.com
This is a small very big book, shows how the sintesis of a graphic can be clear and great.
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