For such a long time I have woken in the morning with a persistent nagging pain at the bottom of my neck. I was taking pain killers and massages until someone suggested it may be the pillows I was sleeping on. I stayed at a relative's house around the same time and she had memory foam pillows. The result - no neck ache in the mornings. On returning home I went onto Amazon and looked at the prices for memory foam pillows and decided that some were outrageously priced so settled on a pair from Linens Limited for my husband and myself. We are so pleased with them, my husband thinks his is the best thing since sliced bread and I, after getting used to the plumpness of it, am so happy that I can sleep on one pillow comfortably and haven't had a single neck ache once. One of my best purchases ever!