The pillow was delivered promptly and although only standard delivery, was received within a few days, allieviating my anxiety caused by a long wait for the product. Although no great difference has been noted in the shape of Baby's head over the last few weeks since purchase, I have piece of mind when laying him down to sleep that it will contribute to some improvement in the long term. His hair growth may have disguised any improvement or made us believe there is some improvement already, but his slight flattening does seem ever so slightly more rounded on the flattened side. However, in conjunction with physio for the torticollis, natural change through growth and development and the pressure relief offered by the pillow I hope for further improvement. I wish I had known more about this product before discovering the torticollis and knew about the advice given in Sweden. However, my Health Professionals seem to know little about it and are unable to advise it's use due to the general advice from the NHS not to let baby sleep with a pillow. We use it under the bed sheet for security and will follow the advice not to use once Baby is turning, maybe using it only for naps during the days under direct supervision. He sleeps well using the pillow and appears to sleep with his head more in a variety of positions. We use the smaller one (borrowed from friends) for play time on the mat also and a similar product in his buggy.