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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Hardcover]

Dave Kerpen
4.7 out of 5 stars  See all reviews (46 customer reviews)
RRP: 17.99
Price: 14.31 & FREE Delivery in the UK. Details
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Book Description

1 Dec 2012

Includes access to 3 exclusive ebooks for hardcover readers only!

The secret to successful word-of-mouth marketing on the social web is easy: be Likeable

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
—Jim McCann, founder of 1-800- FLOWERS.COM and

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
—Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specific how-to advice to get people talking about you.”
—Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

About the Book:

A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it’s formed. Recommendations travel farther—and faster—than ever before.

There’s no doubt a marketing revolution is afoot. TV, radio, and print ads are out—and personal likeability is in. When it comes to your business, one Facebook “like,” one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click?

Written by Dave Kerpen—the expert on turning likeability into measurable profits—Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business.

In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent—and he teaches you the same methods he used to redefine brands such as, Neutrogena, Verizon FiOS, and dozens more.

Likeable Social Media teaches you the ins and outs of:

  • Listening to your customers
  • Defining your target audience
  • Attracting your first fans
  • Creating a dialog with customers
  • Responding to good and bad comments
  • Providing value
  • Delivering excitement, delight, and surprise

Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.

Frequently Bought Together

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + The Ultimate Small Business Marketing Book + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price For All Three: 36.10

Buy the selected items together

Product details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Professional; Har/Psc edition (1 Dec 2012)
  • Language: English
  • ISBN-10: 0071813721
  • ISBN-13: 978-0071813723
  • Product Dimensions: 23.1 x 15 x 2.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Bestsellers Rank: 933,859 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

About the Author

Dave Kerpen is CEO of Likeable Media, a social media and word-of-mouth marketing firm, which was included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. Kerpen is also a frequent keynote speaker and media commentator. Likeable was named one of the best places to work in New York City by Crain's in 2012. He lives in New York.

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Customer Reviews

Most Helpful Customer Reviews
49 of 49 people found the following review helpful
5.0 out of 5 stars Use social media effectively 28 Dec 2011
By M Tsun
I own a local professional service and have a FB page which has very little interaction from my fans. I wanted to find out how to use my page effectively for my business and in the past few months I have read many books on social media but none of them has helped me so far. Sure, all the authors advocate having a Facebook page and go on about how, if you don't have a FB page, you're not taking advantage of the power of social media. Yet few of them show you how to actually harness this power. It's frustrating to say the least.

Likeable Social Media is the most informative book I've read on the subject so far and I wish I had bought this book first. It would have saved me a lot of money and frustration. Yes, a lot of what it talks about seems obvious, but only after you've read it. It has many of these a-ha moments and I found myself thinking "Of course, why didn't I think of that!" It dispels a lot of the myths surrounding social media and I started gaining a much clearer picture on how to use it to interact and engage, rather than how most people use it, which is to broadcast, promote and sell. I came away feeling really excited and empowered, and eager to put what I've learned into practice.

If you want to learn how to use FB and other social media to your advantage, don't wast time. Just buy this book.
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7 of 7 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I am new to the world of social media. This book was absolutely fantastic. Great ideas, lots of actions to take from it and would highly recommend it to anyone. It was a really easy read and full of great examples. A definite must have!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Should be in every social media marketers hands 25 July 2013
Format:Paperback|Verified Purchase
I bought Likeable Social Media alongside The Ultimate Small Business Marketing Book and 500 Social Media Marketing Tips, based on the amount of positive reviews on Amazon and a bit of googling. I was looking for direction for our companies social media marketing efforts. I have had the books for a few days now and feel ready to review.

Out of the three, this book is the best. It bridges the gap between the lack of information contained in USBMB, but the good explaination of positive language, and the shorter 500 Tips. It provides more explaination but is easy to dip into now and then. Infact everytime I open it I read a few more pages than I have time to, each time gleaning more precious information from it. The only negative I can think of is that it does lean towards Facebook all too often and sometimes neglects the other networks but really, that is a moot point. Well recommended for those trying to get a step up on the social media ladder.
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4 of 4 people found the following review helpful
By Hermes Love TOP 100 REVIEWER
Format:Paperback|Verified Purchase
This book is so relentlessly cheerful that it managed to convince me, computer illiterate but familiar with every binary swear word in my own machine's vocabulary, that I could very easily make massive changes to promote myself and my business better through social media. It is a complicated read, especially if you bring almost nothing with you by way of social media savvy, but it is the sort of work that is begging to be read several times, picking out more and more of relevance as you grow in confidence.

I read this a number of times while on a recent cruise. Dave Kerpen has produced a highly informative book, dealing with some very formidable topics, and he has made that book highly enjoyable to read. There is perhaps a little too much 'product placement' amongst the examples for my tastes, and the constant references to Likeable Media do really become quite aggravating by the end (he's CEO of that company. You didn't know that? Oh, you soon will - he only mentions it approximately six million times). But I found myself becoming more and more frustrated that I couldn't just find myself a computer there and then and put Mr Kerpen's '18 strategies' straight into action. Well, I could have found a computer easily enough but, since ship's internet costs precisely one arm and one leg, that was simply never going to be a goer.

Up until sending for this book, I had always been one of those people who very much favoured 'face-to-face' negotiations and a telephone - a 'Dinosaur', I think that's the polite word for us. I do not readily embrace technology and technology seems to embrace me like an iron maiden. I don't even know why I sent for this book - the only logical explanation would be some kind of midlife crisis.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Must have for commercial business leaders 7 Feb 2012
I bought this recently and was thrilled with the way that it went into all aspects of social media in the business. Using real examples to bring the content to life, Dave walks through the subject artfully and in a manner that everyone should be able to follow, regardless of technical ability. Unusually it's also quite an 'easy' read for such a book, whilst still containing plenty of meat for everyone.

The majority of the book is aimed at Facebook from the point of the 'traditional business', but there are mentions of and lessons that can be applied to not for profit/charity and other types of organisation as well as all social media. If you own or sit high up in an organsiation, you can't afford not to have a copy. I'm buying one for the MD and my copy's gone to the PR guy (temporarily).
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Most Recent Customer Reviews
1.0 out of 5 stars Rip off
Rip off. Cashing in on the popularity of facebook. Absolutely useless book.
Published 22 days ago by G. Christophorou
5.0 out of 5 stars Useful whatever your knowledge of social media
Likeable Social Media is a great and easy read with useful steps to implement the advice given. You learn about how to successfully interact with existing and potential clients... Read more
Published 2 months ago by Amazon Customer
5.0 out of 5 stars Brilliantly written, a must read!
This book is very well written, each chapter has some key questions/tasks at the end of it to ensure that you can apply and use the information contained in it. Read more
Published 3 months ago by Neil
4.0 out of 5 stars Useful tool
A useful tool for any business who needs to use the social media in a “customer-friendly” way. Easy to read. Should read it.
Published 5 months ago by AGGELOS SAVVALAS
5.0 out of 5 stars Excellent And Honest Look Art Social Media And Marketing
Highly recommended. This book ‘Likeable Social Media’ immerses you in the reality that is social media, digital networks and what this means for marketers and consumers. Read more
Published 5 months ago by Andrew A
4.0 out of 5 stars Interesting
Presented interesting content .I enjoyed reading and feel I can take some interesting things from it to apply to my business
Published 6 months ago by Ruth Wheeler
5.0 out of 5 stars Great insight, great advice
I would definitely recommend this book to anyone who is starting out in the world of social media. For the season players, it definitely serves as a valuable refresher course.
Published 7 months ago by Danny Lau
5.0 out of 5 stars Opened my eyes
This book has helped me understand the workings of Facebook and how to build an audience on it.Thanks dave it's been interesting
Published 7 months ago by MR M J DOWALL
5.0 out of 5 stars A must read for any entrepreneur trying to harness the power of social...
Having just launched a new early years education business targeting parents, I knew I needed to understand how to more effectively reach and engage my audience using social media. Read more
Published 8 months ago by SSilva
4.0 out of 5 stars well-writen book
It is a very well-writen book that keeps the reader interested until the end of it. However, I expected it to have more cases about some companies based on statistics and results.
Published 9 months ago by Erika Lekatsa
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