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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Hardcover – 1 Dec 2012

54 customer reviews

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + The Ultimate Small Business Marketing Book
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Product details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Professional; Har/Psc edition (1 Dec. 2012)
  • Language: English
  • ISBN-10: 0071813721
  • ISBN-13: 978-0071813723
  • Product Dimensions: 16 x 2.5 x 23.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Bestsellers Rank: 1,106,645 in Books (See Top 100 in Books)

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Product Description

About the Author

Dave Kerpen is CEO of Likeable Media, a social media and word-of-mouth marketing firm, which was included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. Kerpen is also a frequent keynote speaker and media commentator. Likeable was named one of the best places to work in New York City by Crain's in 2012. He lives in New York.


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Customer Reviews

4.7 out of 5 stars

Most Helpful Customer Reviews

50 of 50 people found the following review helpful By M Tsun on 28 Dec. 2011
Format: Paperback
I own a local professional service and have a FB page which has very little interaction from my fans. I wanted to find out how to use my page effectively for my business and in the past few months I have read many books on social media but none of them has helped me so far. Sure, all the authors advocate having a Facebook page and go on about how, if you don't have a FB page, you're not taking advantage of the power of social media. Yet few of them show you how to actually harness this power. It's frustrating to say the least.

Likeable Social Media is the most informative book I've read on the subject so far and I wish I had bought this book first. It would have saved me a lot of money and frustration. Yes, a lot of what it talks about seems obvious, but only after you've read it. It has many of these a-ha moments and I found myself thinking "Of course, why didn't I think of that!" It dispels a lot of the myths surrounding social media and I started gaining a much clearer picture on how to use it to interact and engage, rather than how most people use it, which is to broadcast, promote and sell. I came away feeling really excited and empowered, and eager to put what I've learned into practice.

If you want to learn how to use FB and other social media to your advantage, don't wast time. Just buy this book.
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6 of 6 people found the following review helpful By Hal Marshall TOP 100 REVIEWER on 17 Jun. 2013
Format: Paperback Verified Purchase
This book is so relentlessly cheerful that it managed to convince me, computer illiterate but familiar with every binary swear word in my own machine's vocabulary, that I could very easily make massive changes to promote myself and my business better through social media. It is a complicated read, especially if you bring almost nothing with you by way of social media savvy, but it is the sort of work that is begging to be read several times, picking out more and more of relevance as you grow in confidence.

I read this a number of times while on a recent cruise. Dave Kerpen has produced a highly informative book, dealing with some very formidable topics, and he has made that book highly enjoyable to read. There is perhaps a little too much 'product placement' amongst the examples for my tastes, and the constant references to Likeable Media do really become quite aggravating by the end (he's CEO of that company. You didn't know that? Oh, you soon will - he only mentions it approximately six million times). But I found myself becoming more and more frustrated that I couldn't just find myself a computer there and then and put Mr Kerpen's '18 strategies' straight into action. Well, I could have found a computer easily enough but, since ship's internet costs precisely one arm and one leg, that was simply never going to be a goer.

Up until sending for this book, I had always been one of those people who very much favoured 'face-to-face' negotiations and a telephone - a 'Dinosaur', I think that's the polite word for us. I do not readily embrace technology and technology seems to embrace me like an iron maiden. I don't even know why I sent for this book - the only logical explanation would be some kind of midlife crisis.
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7 of 7 people found the following review helpful By annajane36 on 20 April 2012
Format: Kindle Edition Verified Purchase
I am new to the world of social media. This book was absolutely fantastic. Great ideas, lots of actions to take from it and would highly recommend it to anyone. It was a really easy read and full of great examples. A definite must have!
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4 of 4 people found the following review helpful By Oliver Partridge on 25 July 2013
Format: Paperback Verified Purchase
I bought Likeable Social Media alongside The Ultimate Small Business Marketing Book and 500 Social Media Marketing Tips, based on the amount of positive reviews on Amazon and a bit of googling. I was looking for direction for our companies social media marketing efforts. I have had the books for a few days now and feel ready to review.

Out of the three, this book is the best. It bridges the gap between the lack of information contained in USBMB, but the good explaination of positive language, and the shorter 500 Tips. It provides more explaination but is easy to dip into now and then. Infact everytime I open it I read a few more pages than I have time to, each time gleaning more precious information from it. The only negative I can think of is that it does lean towards Facebook all too often and sometimes neglects the other networks but really, that is a moot point. Well recommended for those trying to get a step up on the social media ladder.
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4 of 4 people found the following review helpful By JT on 7 Feb. 2012
Format: Paperback
I bought this recently and was thrilled with the way that it went into all aspects of social media in the business. Using real examples to bring the content to life, Dave walks through the subject artfully and in a manner that everyone should be able to follow, regardless of technical ability. Unusually it's also quite an 'easy' read for such a book, whilst still containing plenty of meat for everyone.

The majority of the book is aimed at Facebook from the point of the 'traditional business', but there are mentions of and lessons that can be applied to not for profit/charity and other types of organisation as well as all social media. If you own or sit high up in an organsiation, you can't afford not to have a copy. I'm buying one for the MD and my copy's gone to the PR guy (temporarily).
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