Likeable Social Media
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £2.75
Trade in Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) for an Amazon.co.uk gift card of up to £2.75, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company
“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
About the Author
Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
I own a local professional service and have a FB page which has very little interaction from my fans. I wanted to find out how to use my page effectively for my business and in the past few months I have read many books on social media but none of them has helped me so far. Sure, all the authors advocate having a Facebook page and go on about how, if you don't have a FB page, you're not taking advantage of the power of social media. Yet few of them show you how to actually harness this power. It's frustrating to say the least.
Likeable Social Media is the most informative book I've read on the subject so far and I wish I had bought this book first. It would have saved me a lot of money and frustration. Yes, a lot of what it talks about seems obvious, but only after you've read it. It has many of these a-ha moments and I found myself thinking "Of course, why didn't I think of that!" It dispels a lot of the myths surrounding social media and I started gaining a much clearer picture on how to use it to interact and engage, rather than how most people use it, which is to broadcast, promote and sell. I came away feeling really excited and empowered, and eager to put what I've learned into practice.
If you want to learn how to use FB and other social media to your advantage, don't wast time. Just buy this book.
Likeable Social Media is the most informative book I've read on the subject so far and I wish I had bought this book first. It would have saved me a lot of money and frustration. Yes, a lot of what it talks about seems obvious, but only after you've read it. It has many of these a-ha moments and I found myself thinking "Of course, why didn't I think of that!" It dispels a lot of the myths surrounding social media and I started gaining a much clearer picture on how to use it to interact and engage, rather than how most people use it, which is to broadcast, promote and sell. I came away feeling really excited and empowered, and eager to put what I've learned into practice.
If you want to learn how to use FB and other social media to your advantage, don't wast time. Just buy this book.
4 of 4 people found the following review helpful
Format:Paperback
An average of 130 friends plug into every Facebook member's data stream. Each time a member hits the "Like" button on your page to endorse your online content, all of his or her friends potentially can see your material and recognize this valuable endorsement. The more likes you secure, the more your number of online viewers can grow. In this hands-on guide, Internet whiz Dave Kerpen, CEO of Likeable Media, offers practical tips - though they may be familiar to experienced users - and teaches you how to secure the maximum number of likes for your Internet content. Kerpen explains what to do, how to do it and why. getAbstract recommends his knowledgeable take on social networks to marketing professionals who want to enhance their company's brands and increase sales.
2 of 2 people found the following review helpful
Format:Paperback
Alot of the information in this book is stuff which you would think is common sense - but only after you've read it! Trying to use traditional marketing techniques in the new social media world is a mistake almost every company seems to make and this book gives you the knowledge and skills to set your business apart and become likeable! A brilliant book.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Fantastic book, opened my eyes to the world of social media
I am new to the world of social media. This book was absolutely fantastic. Great ideas, lots of actions to take from it and would highly recommend it to anyone. Read more
Published 1 month ago by annajane36
Likeable Social Media
Dave Kerpen makes social media marketing easy and exciting. He uses excellent examples to illustrate points about good and bad techniques. Read more
Published 1 month ago by Amy Trumpeter
Must read for anyone interested in social media
I just finished this book by Dave Kerpen and can highly recommend it. Clear and to point and very inspiring. You can tell that the author has lots of experience in the field. Read more
Published 2 months ago by Desireevdh
My thoughts on Likeable Social Media
My boss knows I'm interested in Social Media (in the nicest possible way, my being interested means he doesn't have to learn how to use it, but can ask me what's going on) and so... Read more
Published 3 months ago by Kate Goodall
Must have for commercial business leaders
I bought this recently and was thrilled with the way that it went into all aspects of social media in the business. Read more
Published 3 months ago by JT
Not a CEO or manager but still really interesting
Just finished reading this book even though I should be revising for my exams, but I just couldn't put it down! Read more
Published 4 months ago by Ed
Inspiring, opened up a new service for my customers
Great book, really insightful and utterly up to date, I already knew a bit about Social Media, but this helped me to organise my strategy, and sell this knowledge into my... Read more
Published 7 months ago by Ben
420 characters or 140? Either way this book is 5 stars/thumbs up
It only seems fitting that I write this review in 420 characters (not including spaces but shhh)...
Online community management is about to go mega-viral-vogue in the UK... Read more
Online community management is about to go mega-viral-vogue in the UK... Read more
Published 8 months ago by julianbd
Likeable Social Media.... worth reading!!
As I have started dealing with social media at work,I was after a book which would would give me information and also some ideas on how I can be more effective with it and how to... Read more
Published 9 months ago by Ross_J
Page 58 so far & brilliant book
I work in digital and social media is core to my role. Always intrested in key books about this topic. Read more
Published 11 months ago by EmmaThompson
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Computing & Internet
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
