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Like A Virgin: Secrets They Won't Teach You at Business School Paperback – 7 Jun 2012

49 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (7 Jun. 2012)
  • Language: English
  • ISBN-10: 0753519917
  • ISBN-13: 978-0753519912
  • Product Dimensions: 13.5 x 2.7 x 21.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Bestsellers Rank: 201,326 in Books (See Top 100 in Books)

More About the Author

Richard Branson was born in 1950 and educated at Stowe School. It was here that he began to set up Student Magazine when he was just 16. By 17 he'd also set up Student Advisory Centre, which was a charity to help young people. In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded "Tubular Bells" which was released in 1973. This album went on to sell over 5 million copies. Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group - record labels, music publishing, and recording studios was sold to THORN EMI in 1992 in a US$1billion deal. The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries. Richard is married with two children and spends most of his time at his home on Necker Island.

Product Description

Review

"A compelling and easy read that backs up its tips with case studies and autobiographical snippets" (New Business Review)

Book Description

Business advice, from the best in the business

Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By David 75 on 9 Oct. 2012
Format: Paperback Verified Purchase
Sir Richard Branson, like a virgin but he's been touched more than a few times.

This book reads like one big add for the Virgin empire. If like me you have already picked up a copy of Branson's autobiography then you will find nothing new at all in his latest outing in the literary world. If this is the first time you are thinking of purchasing a Branson book then I would buy the man's biography instead ( all of the snippets in secrets are more or less taken from the bio). I can't really be positive about this one...........There's just nothing new?

Not the best business guide on the market.

Kind Regards

D.
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53 of 58 people found the following review helpful By capamazon on 26 Jun. 2012
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This is the fourth book by Richard Branson that I have read. It is a worthy read and is filled with tips on how to run a better business.

Tips in this book include: Be innovative to differentiate yourself in the market; Offer superior customer service to stand out; Do not openly criticize others; Large corporations move slowly -- be nimble!; Perform stunts to gain free publicity instead of paying for ads; When placing ads, play off current events; By "shaking up" an industry your business can be successful; Look for gaps in the market; Watch for poorly-run businesses -- they are primed for replacement -- with your business!; Branson's driving force: Helping people have a good time; Second impressions are important; Numerous tips for managing, motivating and empowering employees; Be the disruptor, not the disrupted.

Some tips such as "be innovative" may seem obvious. But when I read Branson's stories and thought about what he wrote I gained insight on how the advice could be applied to my own business plans.

The writing style is informal, breezy and fairly easy to digest.

"Like A Virgin" has larger type and greater spacing between lines than my printed copies of "Screw It, Let's Do It" and "Losing My Virginity." Thus, the book can be read in less time than you would typically expect of a book as thick as "Like A Virgin" is.

There seems to be some British slang or phraseology in the book that struck this Yank as slightly confusing. I wonder if the U.S. version would be more Americanized? This is only a minor quibble.

Kerning on the chapter headings is uneven and appears to have been merely applied automatically. Manually kerning would look better here.

The quality of the paper is excellent. The binding is solid.
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4 of 4 people found the following review helpful By Jeff on 15 Nov. 2012
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If you've been stuck in the dark ages or are the sort who thinks that customers are a pain in the backside and get in the way of your tea break, then read and learn! Government departments, transport unions, perhaps...?

If you've worked in a business that knows what customer service is, then most of what Branson has to say is not terribly enlightening and moderately self-aggrandising. I'll let him have the latter, as he is a brilliantly successful bloke, but I expected a bit more news and insight.
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10 of 11 people found the following review helpful By AJK on 3 July 2012
Format: Kindle Edition Verified Purchase
Very easy to read short articles, mostly dealing with starting or running a business. I find them useful not only for entrepreneurs but also anyone in any kind of business, especially managers of all levels. Also quite a few articles on the adventurous side of Virgin and R.Branson. Very inspiring.
Overall, great read!
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2 of 2 people found the following review helpful By A. Weir on 8 Nov. 2012
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This book could really have been boiled down to half-a-dozen pages; Mr Branson rambles on about much the same things in various different essays. The take-home message is 'look after your customers and do something a little bit different, and you'll make money'. The writing is also slightly irritating due to Branson's attachment to the David Brent school of humour. Still worth reading, but probably not worth the money.
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1 of 1 people found the following review helpful By Darren Moore on 2 Mar. 2014
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I have operated my own online business for close to 12 months so always looking for helpful tips and advice. Who better than this man!
Easy to read as it's broken down into chapter of just a few pages, sort of like mini-stories.
Admittedly not everything is of benefit, but a lot of content is beneficial on both a business and personal level. A few suggestions I have now implemented into my business.

Well worth a read.
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1 of 1 people found the following review helpful By J. Courtial on 16 Mar. 2015
Format: Paperback
This is a very disappointing book. Neither a biography or a business books, this is just a collection of thoughts, emails, articles written by Branson. There is no structure, no business insights, just cliches after cliches. I bought it in the airport thinking how bad can it be, but it is truly terrible. Lazy and badly written.
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Format: Paperback
I really enjoyed this book. In spite of the fact that I have never been an entrepreneur there was plenty of good advice of how to deal with issues that all of us face in the work place, most notably how to deal and value staff that we are supervising. At times Richard Branson repeats himself, but nonetheless what he writes does make sense. This book could certainly fire you up if you were looking to set off your own, I particularly liked the advice for the thirteen year old and his lawn mowing business. Branson does state clearly that all these situations apply to how he perceives things, and he does not promote 'the school of life and hard knocks' as the only way to succeed, and that learning is of no use, but does put some interesting alternatives to higher education.
Overall an enlightening read and one that gets you thinking about the way you do things, and whether they are always the best and most successful.
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