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Like A Virgin: Secrets They Won't Teach You at Business School [Paperback]

Sir Richard Branson
4.2 out of 5 stars  See all reviews (26 customer reviews)

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Paperback, 7 Jun 2012 --  
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Book Description

7 Jun 2012

Business advice from the best in the business

Looking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?

In Like a Virgin: Secrets They Won't Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his top tips on succeeding in business to some hard-hitting opinions on the global finance crisis, this book brings together his best advice on all things business.

It's business school, the Branson way.


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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (7 Jun 2012)
  • Language: Unknown
  • ISBN-10: 0753519917
  • ISBN-13: 978-0753519912
  • Product Dimensions: 21.4 x 13.4 x 3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 155,643 in Books (See Top 100 in Books)

More About the Author

Richard Branson was born in 1950 and educated at Stowe School. It was here that he began to set up Student Magazine when he was just 16. By 17 he'd also set up Student Advisory Centre, which was a charity to help young people. In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded "Tubular Bells" which was released in 1973. This album went on to sell over 5 million copies. Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group - record labels, music publishing, and recording studios was sold to THORN EMI in 1992 in a US$1billion deal. The Virgin Group has now expanded into international music Megastores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries. Richard is married with two children and spends most of his time at his home on Necker Island.

Product Description

Review

"A compelling and easy read that backs up its tips with case studies and autobiographical snippets" (New Business Review)

Book Description

Business advice, from the best in the business

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
49 of 52 people found the following review helpful
4.0 out of 5 stars Lots of good business tips and a breezy read 26 Jun 2012
Format:Paperback|Verified Purchase
This is the fourth book by Richard Branson that I have read. It is a worthy read and is filled with tips on how to run a better business.

Tips in this book include: Be innovative to differentiate yourself in the market; Offer superior customer service to stand out; Do not openly criticize others; Large corporations move slowly -- be nimble!; Perform stunts to gain free publicity instead of paying for ads; When placing ads, play off current events; By "shaking up" an industry your business can be successful; Look for gaps in the market; Watch for poorly-run businesses -- they are primed for replacement -- with your business!; Branson's driving force: Helping people have a good time; Second impressions are important; Numerous tips for managing, motivating and empowering employees; Be the disruptor, not the disrupted.

Some tips such as "be innovative" may seem obvious. But when I read Branson's stories and thought about what he wrote I gained insight on how the advice could be applied to my own business plans.

The writing style is informal, breezy and fairly easy to digest.

"Like A Virgin" has larger type and greater spacing between lines than my printed copies of "Screw It, Let's Do It" and "Losing My Virginity." Thus, the book can be read in less time than you would typically expect of a book as thick as "Like A Virgin" is.

There seems to be some British slang or phraseology in the book that struck this Yank as slightly confusing. I wonder if the U.S. version would be more Americanized? This is only a minor quibble.

Kerning on the chapter headings is uneven and appears to have been merely applied automatically. Manually kerning would look better here.

The quality of the paper is excellent. The binding is solid.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Great Read 3 July 2012
By AJK
Format:Kindle Edition|Verified Purchase
Very easy to read short articles, mostly dealing with starting or running a business. I find them useful not only for entrepreneurs but also anyone in any kind of business, especially managers of all levels. Also quite a few articles on the adventurous side of Virgin and R.Branson. Very inspiring.
Overall, great read!
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2 of 2 people found the following review helpful
By Jeff
Format:Paperback|Verified Purchase
If you've been stuck in the dark ages or are the sort who thinks that customers are a pain in the backside and get in the way of your tea break, then read and learn! Government departments, transport unions, perhaps...?

If you've worked in a business that knows what customer service is, then most of what Branson has to say is not terribly enlightening and moderately self-aggrandising. I'll let him have the latter, as he is a brilliantly successful bloke, but I expected a bit more news and insight.
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2 of 2 people found the following review helpful
2.0 out of 5 stars Virgin, Virgin, Virgin! 9 Oct 2012
Format:Paperback|Verified Purchase
Sir Richard Branson, like a virgin but he's been touched more than a few times.

This book reads like one big add for the Virgin empire. If like me you have already picked up a copy of Branson's autobiography then you will find nothing new at all in his latest outing in the literary world. If this is the first time you are thinking of purchasing a Branson book then I would buy the man's biography instead ( all of the snippets in secrets are more or less taken from the bio). I can't really be positive about this one...........There's just nothing new?

Not the best business guide on the market.

Kind Regards

D.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant. 6 Sep 2013
Format:Paperback|Verified Purchase
If you have any form of interest in Business, then this book is more than worth it's price tag. Very informational, but above all, it, as the title of the book suggests, it is not generic information that you can get from any old textbook. Sir Richard Branson really has gone out of his way to provide you with information and advice that he has gained from personal experience.

He also makes it a fun read, and each chapter is as interesting as the last. There is not a thing I dislike about this book, it really is helpful yet entertaining.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Outstanding read 29 Jun 2013
Format:Kindle Edition|Verified Purchase
If you follow Branson's career this book won't be a very shocking one to you. However it has some great points that every entrpreneur should consider so dig in!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great book! 21 April 2013
By Charlie
Format:Paperback|Verified Purchase
This has to be one of the best books I have ever read!

I found it very helpful! Fun and informative!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great book 14 Mar 2013
Format:Paperback|Verified Purchase
I love this book. It is my favourite book to share when I am coaching leaders and managers in all sorts of businesses. It has some really inspiring and motivational parts as well as some really practical and powerful chapters. I love leadership by walkabout!!
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Most Recent Customer Reviews
4.0 out of 5 stars Great present great book
I got this as a present for my brother who has just started a new business, he hasn't put the book down he is engrossed and he doesn't normally read books, he said this has really... Read more
Published 7 days ago by Peakaboo
5.0 out of 5 stars Brilliant - what else can you expect from Mr Branson?
There is a reason this man is rated far above people like Alan Sugar - He just gets it. He thinks outside the box and encourages others to do so. Read more
Published 14 days ago by J. J. Robbins
5.0 out of 5 stars Excellent
Well it's Branson isn't it!! A great read better than a course at the LSE. Thoroughly recommended. the item arrived as promised.
Published 17 days ago by Caroline Denson
5.0 out of 5 stars A Must Read
I have operated my own online business for close to 12 months so always looking for helpful tips and advice. Who better than this man! Read more
Published 1 month ago by Darren Moore
5.0 out of 5 stars Brilliant, upbeat, fun, energetic!
This is an easy read that gets to the core of the issues quickly. It's never boring but illuminating: it shows Richard being a great people's person who understands his employees... Read more
Published 1 month ago by M. Berto
4.0 out of 5 stars what no English letters
I enjoyed this book very much but what a shame there wasn't any letters included from England that would have
Published 1 month ago by Maz
5.0 out of 5 stars Brilliant Book
I've bought this book as a gift for my friend, and he just loves it! absolutely satisfied with this book. Read more
Published 2 months ago by Greta
5.0 out of 5 stars Excellent purchase
I felt this purchase would enable me to gain knowledge and understanding about business. I felt this item would help me to understand the secrets of business.
Published 13 months ago by Ms. Jennifer Gregory
5.0 out of 5 stars love it
I really love this book!
thank you so much, Richard!
very usefull stories for all of us!

Best Regards,
Lana
Published 14 months ago by Carry
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