I might be speaking as someone who's not the average age of their fanbase, but I find myself constantly torn over The Wanted. On the one hand, when they do get it right - looking in particular here at their excellent singles 'Heart Vacancy' and this summer's massive #1 single 'Glad You Came' - it's great. And when they get it wrong? Well, you can just tell, and unfortunately 'Lightning' is by far and above their worst single to date, and sounds more like an album filler or bad b-side, which is hardly what you want to be hearing when this is the launch single for their much anticipated 2nd album 'Battleground' (released next month).
And also for me, there is a likeability factor missing with them, that just isn't missing when you look at Take That or JLS. It does seem like a lot of the time they are relying on their looks and their arrogance more than what actual talent they have, and really and honestly, no amount of distressed jeans and boots combos from Topman and AllSaints are gonna cover that up, nor is the video for this song which I personally find quite tasteless and totally inappropriate given how young some of their fans are - if a female artist, someone like Lady GaGa did a video like the one for 'Lightning' you'd never hear the end of it from the 'BAN THIS FILTH' modicum of society but because they just turn up and, in the words of some of their crazy fangirls 'look fit' they can somehow get away with it.
The real test for them now is whether they'll be able to sell this album on the strength of this song because with a pre-Christmas market that's also got new albums from far stronger competitors than them - JLS, Olly Murs and also the debut album from One Direction - I reckon they're going to struggle if they keep on substituting style over substance.