Review
"Light Your Firebrand" is a clear and compelling guide to building an inspiring brand. Packed with branding secrets that you can apply to your business immediately, this is the book your marketing agency really doesn't want you to read." Mike Southon, Financial Times columnist and best-selling business author
Product Description
Light Your Firebrand - re-igniting your business and your brand. If you believe that a brand extends to a place far beyond a logo mark, then you'd be right. A Firebrand is to be found in an entirely different dimension. An individual one. A distinctly personal one. And increasingly, in this age of hyper-competition, an emotional one. When the future was an extension of the present, it was reasonable to assume that what worked today would also work next year. That assumption must now be cast aside. During times of change, it can almost be guaranteed that what used to work well in the past will not work at all next time around. The old approaches are at best simply too incremental at a time when success needs to be measured by growth that is exponential. To achieve sustained success in today's challenging environment, the new imperative for all businesses is to fight fire with fire. It's time to Light Your Firebrand™. The Light Your Firebrand process shows you how you can re-ignite your business, align your brand to your burning ambition, harness the 4 attributes of world-class brands, illuminate your points of difference, develop Unique Value Propositions, spread your evocative messages like wildfire.
