Light Your Firebrand: Re-igniting Your Business and Your Brand [Paperback]

"Light Your Firebrand" is a clear and compelling guide to building an inspiring brand. Packed with branding secrets that you can apply to your business immediately, this is the book your marketing agency really doesn't want you to read." Mike Southon, Financial Times columnist and best-selling business author

Light Your Firebrand - re-igniting your business and your brand. If you believe that a brand extends to a place far beyond a logo mark, then you'd be right. A Firebrand is to be found in an entirely different dimension. An individual one. A distinctly personal one. And increasingly, in this age of hyper-competition, an emotional one. When the future was an extension of the present, it was reasonable to assume that what worked today would also work next year. That assumption must now be cast aside. During times of change, it can almost be guaranteed that what used to work well in the past will not work at all next time around. The old approaches are at best simply too incremental at a time when success needs to be measured by growth that is exponential. To achieve sustained success in today's challenging environment, the new imperative for all businesses is to fight fire with fire. It's time to Light Your Firebrand™. The Light Your Firebrand process shows you how you can re-ignite your business, align your brand to your burning ambition, harness the 4 attributes of world-class brands, illuminate your points of difference, develop Unique Value Propositions, spread your evocative messages like wildfire.

Mike Symes is a multi-award winning branding strategist, communications expert, author and professional speaker. The founder of the Strand group of companies (Strand Branding Limited and Strand Financial Limited), Mike has a passion for branding and communications, draw-ing on over 20 years top-level experience working with global financial services brands. He is also Chairman of online publishing company, Financial Marketing Limited, and FIDES, the premier networking group of service providers to financial institutions. Mike's senior client-side roles have included Brown Shipley, Credit Lyonnais, and Banque Paribas group and, latterly, Head of Marketing at Bank of New York Financial.In 1998, Mike was granted the Freedom of the City of London, one of the oldest traditional ceremonies still in existence.