Light Your Firebrand
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Review
"Light Your Firebrand" is a clear and compelling guide to building an inspiring brand. Packed with branding secrets that you can apply to your business immediately, this is the book your marketing agency really doesn't want you to read." Mike Southon, Financial Times columnist and best-selling business author
Product Description
Light Your Firebrand - re-igniting your business and your brand. If you believe that a brand extends to a place far beyond a logo mark, then you'd be right. A Firebrand is to be found in an entirely different dimension. An individual one. A distinctly personal one. And increasingly, in this age of hyper-competition, an emotional one. When the future was an extension of the present, it was reasonable to assume that what worked today would also work next year. That assumption must now be cast aside. During times of change, it can almost be guaranteed that what used to work well in the past will not work at all next time around. The old approaches are at best simply too incremental at a time when success needs to be measured by growth that is exponential. To achieve sustained success in today's challenging environment, the new imperative for all businesses is to fight fire with fire. It's time to Light Your Firebrand™. The Light Your Firebrand process shows you how you can re-ignite your business, align your brand to your burning ambition, harness the 4 attributes of world-class brands, illuminate your points of difference, develop Unique Value Propositions, spread your evocative messages like wildfire.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Frustrated and delighted in equal measure,
By Dennis Hall (London) - See all my reviews
This review is from: Light Your Firebrand: Re-igniting Your Business and Your Brand (Paperback)
A delayed flight from London to New York gave me time to speed read Mike's book. Then when we finally took off I spent the next few hours churning out reams of notes and ideas. Yet the book frustrated and delighted me in equal measure, largely because the author's thinking style is different to mine, and that comes through in his writing style. His ideas come thick and fast from all directions, whereas I'm more linear and wanted to explore them at an even deeper level. There is a structure to the book, and things are ordered into 4 distinct phases, yet at times I felt overwhelmed by the sheer volume of ideas that were being thrown at me. I would have preferred some of these to have been held back for another book (or several books), and used the space to explore some of the core ideas more deeply. Having said that, the ideas I did pick up were extremely valuable. Pages 76 and 77 for example set me off scribbling for more than an hour; and the ideas generated from those two pages alone, for me more than justify the purchase of this book.
5.0 out of 5 stars
Everything you need to know about marketing!,
This review is from: Light Your Firebrand: Re-igniting Your Business and Your Brand (Paperback)
Great read. Was surprised how much value was packed into Light your Firebrand. Literally EVERYTHING you need to know about marketing is in here. I really like the 4 Rs, the tips, tricks and shortcuts to take. You can take the book and review your branding strategy, get clear on your brand values, work out how to put yourself out there and how your messaging and pitch reflects your brand values consistently. I am busy working through it as I review my company's branding. Highly recommend it to anyone who wants to learn all the secrets of branding that big brand agencies don't want to tell you.
5.0 out of 5 stars
Inspirational and doable,
By
This review is from: Light Your Firebrand: Re-igniting Your Business and Your Brand (Paperback)
I'm no longer in financial services but have a small craft-based business looking for new ways to make an impact. I found this book really accessible, full of ways I can rethink my branding and marketing and differentiate myself from the hundreds of other craft businesses out there by projecting the essence of what I stand for. The exercises are entirely doable, even if you're not a big corporate. However, what impressed me even more was the positivity which came through from every page - if you pick that up and run with it you'll be the business to thrive.
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