Fashion photography has always called for the maximum creative variety, with a constant pressure for photographers to produce fresh, exciting work with complicated, considered lighting and location design. Whether youre starting out or have many years of experience, this book is an accessible and varied way to explore the genre and pick up new ideas. Each of the 50 fashion photographs, from such famous names as Solve Sundsbo, is accompanied with complete details on how it was achieved with insights from the photographer, alongside a detailed 3D lighting diagram showing where all the equipment and props were placed. Armed with all this detail, its easy to see how photos were made, learn how to use equipment, and develop as a photographer. There is also an introduction to camera and lighting equipment, and a complete glossary of terminology.
Chris Gatcum has been involved in photography for over two decades, working as a photographer, journalist, and author. Like many aspiring photographers, his career started at college where a degree course taught him a wide range of skills and technologies, covering both studio and location work, large format photography through to the then-emerging digital technology, and, of course, Photoshop.
He went on to work as a set-builder on a number of high-end advertising campaigns and as a photographer and retoucher, before joining the UK's longest-standing photography magazine, Amateur Photographer, as technical writer. Magazines led to books, and the rest--as the cliché goes--is history...
Chris' books include Creative Digital Photography: 52 Weekend Projects (published as Camera Creative in the US), Light & Shoot: 50 Fashion Photos, and Landscape Photography: The Four Seasons. He currently lives in East Sussex, UK.