Aristotle and Shakespeare had a name for it - they called rhetoric the art of persuasion, and like Bayley and Mavity, knew that to persuade involved passion, emotion and getting your audience's imagination fired up.'Life's a Pitch' is different from all those boring business How-To-Succeed books because it shows how every transaction in life involves the emotions, whether you're pitching for a new client, asking for a mortgage, or negotiating a tricky sex life. The book's design is a joy to behold, and the style sparkles with wit and passion, seducing the reader -perfect examples of the book's subject - the power of persuasion.