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Most Helpful Customer Reviews
22 of 23 people found the following review helpful:
5.0 out of 5 stars
The Power of Persuasion,
By
This review is from: Life's a Pitch (Paperback)
Aristotle and Shakespeare had a name for it - they called rhetoric the art of persuasion, and like Bayley and Mavity, knew that to persuade involved passion, emotion and getting your audience's imagination fired up.'Life's a Pitch' is different from all those boring business How-To-Succeed books because it shows how every transaction in life involves the emotions, whether you're pitching for a new client, asking for a mortgage, or negotiating a tricky sex life. The book's design is a joy to behold, and the style sparkles with wit and passion, seducing the reader -perfect examples of the book's subject - the power of persuasion.
18 of 19 people found the following review helpful:
5.0 out of 5 stars
something quite different,
By
This review is from: Life's a Pitch (Paperback)
this book is something quite different - if you're nervous about pitching (yes, I am, how about you?) it tells you how, it gives you the info and the confidence. But it's also very funny, witty and beautiful to look at. I loved it.
6 of 6 people found the following review helpful:
1.0 out of 5 stars
sexist,
This review is from: Life's a Pitch (Paperback)
There is some amusingly expressed advice in Book 1 and the exploration of the significance of emotion in business practice is refreshing, especially as the glass ceiling has often been attributed to the inability of women to keep emotion out of the workplace.
What a pity then, that Book 2 loses the plot by substituting sex for emotion and abandoning the 'unconventional wisdom' of the first half, for plain old-school male chauvinism. In the chapter, 'Seduction, or, how to get a yes', militant feminists are termed 'anaphrodisiac hordes'; rape is described as 'seduction badly executed'; and the chapter's ending sounds like the drooling of a dirty old man. That put me right off reading further...so the seduction ended there.
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