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"Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." -- "Time Out"
Product Description
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life..."Life's a Pitch" is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, "Life's a Pitch" tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, "Life's a Pitch" is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
See all Product Description
"Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." -- "Time Out"
Product Description
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life..."Life's a Pitch" is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, "Life's a Pitch" tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, "Life's a Pitch" is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
See all Product Description
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What Do Customers Ultimately Buy After Viewing This Item?
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83% buy the item featured on this page: Life's a Pitch £5.99 |
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7% buy Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) £12.99 |
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7% buy The Jelly Effect: How to Make Your Communication Stick £9.09 |
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2% buy Ogilvy on Advertising £10.49 |
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