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Life's a Game So Fix the Odds: How to be More Persuasive and Influential in Your Personal and Business Life [Paperback]

Philip Hesketh
4.6 out of 5 stars  See all reviews (34 customer reviews)

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Book Description

19 Aug 2005
"The Government would do well to appoint someone to teach us all how persuasion and influence work. I believe it′s one of the key skills for everyone who wants to get on in life or business to learn. I′d give the job without hesitation, or even an interview, to Phil Hesketh. This book is the definitive guide to being more persuasive and influential." Steve McDermott, author of the bestselling How to Be a Complete and Utter Failure in Life, Work and Everything and winner of the European Business Speaker of the Year award. Suppose there was a way to earn more money, get your own way and be more popular. There is. Life′s A Game So Fix The Odds is a guide to some of the most powerful influencing and persuading techniques known to man. It shows you how to achieve what you thought was impossible. It reveals how positive communication really works. It proves that you can meet any challenge if you apply yourself in the right way. Philip Hesketh uses accessible and memorable persuasion techniques that will have you laughing along and itching to use them. The principles can be applied to a whole range of life′s challenges – from getting the best table at a restaurant and surpassing sales targets, to remembering people′s names and negotiating a better salary. It′s all within your grasp. It′s so simple if you know how. Now you do. Philip Hesketh is a psychology graduate who enjoyed a highly successful sales career at Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that has grown into a multi–million pound business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on ′The Psychology of Persuasion′. He mixes thought–provoking, well–researched, persuasive techniques with his own highly entertaining, unique brand of humour. The result? Audiences leave Philip’s events inspired and better informed on how buying, selling, persuading and influencing actually work.

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Life's a Game So Fix the Odds: How to be More Persuasive and Influential in Your Personal and Business Life + How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often
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Product details

  • Paperback: 262 pages
  • Publisher: Capstone (19 Aug 2005)
  • Language: English
  • ISBN-10: 1841126829
  • ISBN-13: 978-1841126821
  • Product Dimensions: 1.5 x 15 x 22.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 531,862 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


"Hesketh manages to get under your skin" (Management Today, 1st Dec 05) “…the author really seems to enjoy what he does…” ( European Business , August 2006) "…comes from another brilliant public speaker…inspiring reading…" ( Brand Strategy , September 2006)

From the Inside Flap

Life′s A Game So Fix The Odds guarantees that you will be more liked by more people – and more persuasive as a result. It is anecdotal, solidly researched and will have you laughing out loud. You will win more friends, be more influential, make more money and get your own way more often after reading this book. You will learn: The seven psychological reasons behind why and how we are persuaded and how to use them to your advantage The importance of seeing the relationship from the other person′s point of view How to develop worthwhile, profitable relationships The keys to building trust and credibility How to be more liked by more people and get your own way more often How to develop the skills to overcome obstacles and reduce conflict The psychology of the NAIL persuasion and influence process.

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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars I'll tell you what I like about this book..... 12 Sep 2006
I actually bought and read this book over a year ago.

I read a lot of books on selling, marketing and building relationships. It was refresshing to read a book on business written by an English businessman who understands the Britsh customer.

The book has helped me to develop relationships with my clients.

The book is refreshing to read as it has comical aspects as well as serious.

I was so impressed by the book we hired Phil to do a two-day seminar for our company, which was also a success.

I would suggest all Sales Directors read this book and highlight the areas they can improve on. I guarentee there will be more than a they think.

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1 of 1 people found the following review helpful
5.0 out of 5 stars Thank you... thank you... thank you... 4 Nov 2007
As adults we tend to complicate so many things in our personal and professional lives - and as a result we miss the wonderful opportunities that exist right under our noses. The messages in this book have enabled me to make a hugely positive impact in my business and helped me recognise the great value in a whole host of personal relationships.

Phil adds massive credibility to being a fundamentally "NICE PERSON" - something many of us are taught to believe is simply "uncool". And the simple positive "CAN-DO" approach provides instantly applicable tools whoever you are - should be on the school curriculum too!

Thank you
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1 of 1 people found the following review helpful
5.0 out of 5 stars This book will save and make you money! 2 Nov 2007
After reading this book on holiday in Egypt last year I used the content to help change and manage the sales at our company. The sales increased but what was more impressive was the change in peoples views on value and life.

This is not just another sales book, it will also help you save money whilst buying sofa's.

It's written in a straight talking northern British manner. Which is much better than some of the American books that seem to flood the market.

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6 of 7 people found the following review helpful
5.0 out of 5 stars Entertaining, Educational and Enlightening 3 Oct 2005
By T. Page
This book is great - puts loads of really useful business tips in plain English and allows the reader to understand what the author is getting at, by some simple examples.
Recommended to anyone in business who needs re enthusing from time to time.
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3 of 4 people found the following review helpful
5.0 out of 5 stars A life-changing investment 26 Oct 2006
I had the good fortune to hear Philip Hesketh speaking at a business start-up exhibition as an introduction to this book. I also had the good sense to buy "Life's a game" immediately upon leaving his short seminar.

Instead of providing another in the seemingly endless series of books giving yet another checklist of current best-practice, Philip Hesketh has applied his insight and experience to produce a work that focuses on the core principles and thought processes behind people who are successful in business and life in general. Where a checklist leads the less experienced reader into the old military error of forever fighting the last war (blind adherence to what has been successful in other situations), Philip Hesketh gives readers the tools (thought processes) that can be applied to any situation in business or life. If you are willing to invest the time and effort in understanding and applying his principles, the book will reward you many times over.

Philip Hesketh's profound understanding of the psychology of persuasion, human behaviour, and his real sense of fun, should make the intelligent application of the principles he presents a life-changing investment.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Excellent reading and good fun too! 3 Oct 2005
This book is excellent. Whatever walk of life you're in, there's something in here for you. All of us need to be influential from time to time, whether it's when finding a new job or getting your kids to make their beds. This book is really good fun and very easy to read! Highly recommended.
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5.0 out of 5 stars simply outstanding 5 Nov 2007
This book is an essential tool for anyone who has relationships, either at work, or in their personal life this book will help you to enhance all of your relationships, I carry my copy for reference and in fact brought 61 copies for all of our store managers, and it is very apparent who has read this book as they have really taken its message to heart, and they now reep the benefits.
Excellent publication Philip, when will we see the next installment?
Terence Beckett
Training Manager
Multiyork Furniture Ltd.
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5.0 out of 5 stars A must buy 2 Nov 2007
I first encountered Philip when he facilitated a training course on the psychology of persuasion and influencing. I can honestly say it was the best course I have ever attended. His presentation style is unique and absolutely enthralling. As a natural follow-up I bought this book. I was not disappointed. The same style pervades the book and provides a unique and eminently usable methodology for dealing with situations in business and in personal life. A highly entertaining and informative read.
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Most Recent Customer Reviews
5.0 out of 5 stars Good game, odds are you will like it
This is a book written by a professional who is out there cutting it and offers a stimulating and educated view of how the world around us works. Read more
Published on 14 Oct 2011 by Stephen Green
4.0 out of 5 stars Great for those who are in sales
I have enjoyed reading this book. It makes for very easy reading, however, I do find that it is very `Sales' orientated. Read more
Published on 21 April 2009 by Cherryl Holliday
1.0 out of 5 stars Irritating read
This stuff is nothing new, and is written in the most irritating style imaginable. I'm only half-way through and every time I come across one of his 'one-liner' paragraphs or... Read more
Published on 1 Jan 2009 by AH
5.0 out of 5 stars If you only buy one book on the subject, buy this one
I can honestly say that this is one of the books that influenced my approach to life. Philip Hesketh is a talented author who is able to apply his advice as easily to a personal... Read more
Published on 20 Nov 2008 by Rebecca Coldicott
1.0 out of 5 stars He's obviously trying to fix the odds
Like the title says!
Click on 99% of these reviews and see who else they've reviewed - this is the only book they've ever reviewed. Hmmmm... Read more
Published on 12 Jun 2008 by Fantastic
5.0 out of 5 stars Life's a game so fix the odds
This book is both informative and entertaining. I enjoyed reading it and have dipped into it several times since. Read more
Published on 10 Mar 2008 by A. Jones
5.0 out of 5 stars The best business book out there!
I highly recommend this book. At last I've found a book that is entertaining and offers advice that produces results. Quite simply a brilliant read!
Published on 5 Dec 2007 by Susan
5.0 out of 5 stars Odds on winner
Philip has a great gift of bringing to life eternal business principles through entertaining and pointed personal stories. Read more
Published on 11 Nov 2007 by David Glover
5.0 out of 5 stars If you want to succeed in your personal and business life this is for...
The book is extremely readable and gives valuable insights in how to improve your relationships in both private an business life. Read more
Published on 10 Nov 2007 by V Pannal
5.0 out of 5 stars An entertaining and valuable read.
This book is an easy and interesting read full of real-life illustrations of the way that our psychological make up affects the way in which we interact with others. Read more
Published on 8 Nov 2007 by R. Penman
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