"Hesketh manages to get under your skin" (Management Today, 1st Dec 05) “…the author really seems to enjoy what he does…” ( European Business , August 2006) "…comes from another brilliant public speaker…inspiring reading…" ( Brand Strategy , September 2006)
From the Inside Flap
Life′s A Game So Fix The Odds guarantees that you will be more liked by more people – and more persuasive as a result. It is anecdotal, solidly researched and will have you laughing out loud. You will win more friends, be more influential, make more money and get your own way more often after reading this book. You will learn: The seven psychological reasons behind why and how we are persuaded and how to use them to your advantage The importance of seeing the relationship from the other person′s point of view How to develop worthwhile, profitable relationships The keys to building trust and credibility How to be more liked by more people and get your own way more often How to develop the skills to overcome obstacles and reduce conflict The psychology of the NAIL persuasion and influence process.