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Life's a Game So Fix the Odds: How to be More Persuasive and Influential in Your Personal and Business Life Paperback – 19 Aug 2005


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Product details

  • Paperback: 262 pages
  • Publisher: Capstone (19 Aug. 2005)
  • Language: English
  • ISBN-10: 1841126829
  • ISBN-13: 978-1841126821
  • Product Dimensions: 15.6 x 1.5 x 23.2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 605,594 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Hesketh manages to get under your skin" (Management Today, 1st Dec 05) “…the author really seems to enjoy what he does…” ( European Business , August 2006) "…comes from another brilliant public speaker…inspiring reading…" ( Brand Strategy , September 2006)

From the Inside Flap

Life′s A Game So Fix The Odds guarantees that you will be more liked by more people – and more persuasive as a result. It is anecdotal, solidly researched and will have you laughing out loud. You will win more friends, be more influential, make more money and get your own way more often after reading this book. You will learn: The seven psychological reasons behind why and how we are persuaded and how to use them to your advantage The importance of seeing the relationship from the other person′s point of view How to develop worthwhile, profitable relationships The keys to building trust and credibility How to be more liked by more people and get your own way more often How to develop the skills to overcome obstacles and reduce conflict The psychology of the NAIL persuasion and influence process.

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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By C. Richards on 12 Sept. 2006
Format: Paperback
I actually bought and read this book over a year ago.

I read a lot of books on selling, marketing and building relationships. It was refresshing to read a book on business written by an English businessman who understands the Britsh customer.

The book has helped me to develop relationships with my clients.

The book is refreshing to read as it has comical aspects as well as serious.

I was so impressed by the book we hired Phil to do a two-day seminar for our company, which was also a success.

I would suggest all Sales Directors read this book and highlight the areas they can improve on. I guarentee there will be more than a they think.

[...]
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1 of 1 people found the following review helpful By Stuart Brown on 4 Nov. 2007
Format: Paperback
As adults we tend to complicate so many things in our personal and professional lives - and as a result we miss the wonderful opportunities that exist right under our noses. The messages in this book have enabled me to make a hugely positive impact in my business and helped me recognise the great value in a whole host of personal relationships.

Phil adds massive credibility to being a fundamentally "NICE PERSON" - something many of us are taught to believe is simply "uncool". And the simple positive "CAN-DO" approach provides instantly applicable tools whoever you are - should be on the school curriculum too!

Thank you
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By Stephen Green TOP 1000 REVIEWER on 14 Oct. 2011
Format: Paperback Verified Purchase
This is a book written by a professional who is out there cutting it and offers a stimulating and educated view of how the world around us works. He brings a colourful array of stories to illustrate a variety of life's decisions and negotiations from business to family. The tissue paper theory is powerful to anybody with grown up children. The decline and fall of the roman empire is amusingly summarised in a few paragraphs to illustrate how modern day businesses can plummet at a stroke but it is not just about business because he gives examples on the thought processes of engaging specialists, how airlines treat their customers, how his son bought his first car and how his wife persuaded him to buy the house she had her heart set on. This strongly emphasises how central negotiation is in everything we do and the author contrasts examples over and over again of the differences between getting things right and getting things oh so badly wrong. The book has lots of mini gems and really it needs to be read cover to cover like a book. It is like spending a weekend on an island with a businessman you admire telling you candidly, creatively and powerfully the very best of his life's experiences in an enthralling expert and authorititive way. If thats what you want don't roll the dice just buy it.
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1 of 1 people found the following review helpful By J. E. Readman on 2 Nov. 2007
Format: Paperback
After reading this book on holiday in Egypt last year I used the content to help change and manage the sales at our company. The sales increased but what was more impressive was the change in peoples views on value and life.

This is not just another sales book, it will also help you save money whilst buying sofa's.

It's written in a straight talking northern British manner. Which is much better than some of the American books that seem to flood the market.

Excellent.
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6 of 7 people found the following review helpful By T. Page on 3 Oct. 2005
Format: Paperback
This book is great - puts loads of really useful business tips in plain English and allows the reader to understand what the author is getting at, by some simple examples.
Recommended to anyone in business who needs re enthusing from time to time.
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3 of 4 people found the following review helpful By D. W. Griffiths on 26 Oct. 2006
Format: Paperback
I had the good fortune to hear Philip Hesketh speaking at a business start-up exhibition as an introduction to this book. I also had the good sense to buy "Life's a game" immediately upon leaving his short seminar.

Instead of providing another in the seemingly endless series of books giving yet another checklist of current best-practice, Philip Hesketh has applied his insight and experience to produce a work that focuses on the core principles and thought processes behind people who are successful in business and life in general. Where a checklist leads the less experienced reader into the old military error of forever fighting the last war (blind adherence to what has been successful in other situations), Philip Hesketh gives readers the tools (thought processes) that can be applied to any situation in business or life. If you are willing to invest the time and effort in understanding and applying his principles, the book will reward you many times over.

Philip Hesketh's profound understanding of the psychology of persuasion, human behaviour, and his real sense of fun, should make the intelligent application of the principles he presents a life-changing investment.
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4 of 5 people found the following review helpful By Michelle on 3 Oct. 2005
Format: Paperback
This book is excellent. Whatever walk of life you're in, there's something in here for you. All of us need to be influential from time to time, whether it's when finding a new job or getting your kids to make their beds. This book is really good fun and very easy to read! Highly recommended.
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Format: Paperback
This book is an essential tool for anyone who has relationships, either at work, or in their personal life this book will help you to enhance all of your relationships, I carry my copy for reference and in fact brought 61 copies for all of our store managers, and it is very apparent who has read this book as they have really taken its message to heart, and they now reep the benefits.
Excellent publication Philip, when will we see the next installment?
Terence Beckett
Training Manager
Multiyork Furniture Ltd.
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