Amazon.co.uk Review
From Amazon.com
There's no use digging below the surface of Life's amazingly catchy opening quartet of tunes. All the joy to be extracted lies right on the surface: "Carnival"'s loopy organ and punchy beat is all cotton candy and merry-go-rounds; "Daddy's Car" is a fun-fun-fun ride to the up-up-and-away; "Fine" soars heavenward while "Rise & Shine" is mile-a-minute perk-me-up. From there, though, "Our Space" ventures deeper, into darker and moodier atmospherics and a trip-hoppy electronic shuffle. Singer Nina Persson's crystalline lullaby voice keeps it all sounding innocent as hell, but when she sinks her candy-coated teeth into a Black Sabbath cover ("Sabbath Bloody Sabbath") she exposes a few sinister cavities. By the time she closes the album, exulting "No one can be happier than me!" the effect is eerie enough for David Lynch. With Life, the Cardigans give us pop till it hurts. --Roni Sarig
Review
Formed by two heavy metal fans, Peter Svensson and Magnus Svengingsson, the band had already caught the attention of the European market with their debut, Emmerdale. Two things made them stand out: The singing by non-professional Nina Persson and the music theory and jazz background of Svensson. This allowed them to be one of the first truly 'ironic' pop acts that could turn out saccharine, sunshiney hits that still had enough intelligence to appeal to a broader audience.
By 1994 they'd toured the world and really gelled. Life was to be their most optimistic-sounding effort, filled to the brim with gems like "Hey! Get Out Of My Way" and "Daddy's Car" (they were always great at song titles). The former and "Carnival" were to be their entry points into the lower reaches of the UK charts. Major smash single territory was to wait until the follow-up's "Lovefool", but Life was a platinum-seller on its own merits. What's more, as a cheeky nod to their founders' pasts they even managed to include a popped-up version of Sabbath's "Sabbath Bloody Sabbath". Talk about dextrous.
The world's press of course then had the band tagged as popticians and nothing more. Subsequent, darker albums like Super Extra Gravity and Long Gone before Daylight would prove them to be far deeper than that. But Life remains a pop gem. --Dennis O'Dell
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