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Product Description
Roy Axe devoted his life to car styling. From his earliest years, he had a passion for the way cars looked and having secured a job in the engineering department of Rootes he soon persuaded his bosses to allow him to study in the styling department. From then on, his course for a life in style was set. Axe enjoyed a stellar career. At just 29 he became design director at Rootes and Chrysler UK where he was responsible for styling many influential classics. During a period of massive expansion he worked for Chrysler in both the UK and the USA and headed up a truly international operation that shaped cars from all over the world - including the groundbreaking Chrysler Minivan. He also enjoyed a spell leading Rover's design team during one of its most embattled periods, overseeing the launch of the 800- and 200-series and the development of some exciting prototypes. A Life in Style is a unique first-hand account of corporate life in the automotive industry, and the sometimes troubled circumstances in which new cars were created. The accounts of battles between styling and engineering departments, as well as the cultural differences between car people from all four corners of the world are absolutely fascinating - as is the life story of a man who proved that nice guys can succeed in the car industry.
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
This is an interesting little book in many ways, but is also slightly frustrating because it could easily have been made much better.
The pictures are used poorly, often very small, and frequently are not referenced with the page text or given the prominence they deserve. The text itself jumps about chronologically and seems to lose the thread in places.
The late author has a fascinating story to tell which would have benefitted from the touch of an editor to make the most of what is - despite these flaws - an insightful look into what life was like behind the scenes at BL/Austin-Rover and Rootes/Chrysler in some turbulent times.
The pictures are used poorly, often very small, and frequently are not referenced with the page text or given the prominence they deserve. The text itself jumps about chronologically and seems to lose the thread in places.
The late author has a fascinating story to tell which would have benefitted from the touch of an editor to make the most of what is - despite these flaws - an insightful look into what life was like behind the scenes at BL/Austin-Rover and Rootes/Chrysler in some turbulent times.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
Facinating recollections
1 Mar 2012
Amazon Verified Purchase
Having worked with Roy during his early days at Rootes/Chrysler U.K., and again in the States at Chrysler Corp., I was intrigued to learn that Roy had written a book. Needless to say, I was curious to compare his recollections with mine and to learn more of what he had gone on to do after we parted company.
Turns out that most of our shared experiences were reported much the same as I had remembered them, with a few anecdotes and experiences I was not privy to at the time. Roy was always fun to be around, ambitious, and yet fair and very savvy.
His passing in late 2010 meant he had little opportunity to hear from the many people who have read and enjoyed his book, of whom I count myself as one. I thoroughly enjoyed reading the book, as much for its accounts of the non-Chrysler years and his subsequent assessment of the importance of the Designer's role in the automobile industry, as for the recounting of the early days we shared together and the references to mutual collegues and friends.
This book is one I will cherish, and will recommend to friends (regardless if they knew Roy or not) to help them gain an appreciation of the satisfaction and pitfalls that international businesses can provide.
Written mostly from a Designer's point of view, the book still has relevance for engineers, sales personel, and company magagement types.
Turns out that most of our shared experiences were reported much the same as I had remembered them, with a few anecdotes and experiences I was not privy to at the time. Roy was always fun to be around, ambitious, and yet fair and very savvy.
His passing in late 2010 meant he had little opportunity to hear from the many people who have read and enjoyed his book, of whom I count myself as one. I thoroughly enjoyed reading the book, as much for its accounts of the non-Chrysler years and his subsequent assessment of the importance of the Designer's role in the automobile industry, as for the recounting of the early days we shared together and the references to mutual collegues and friends.
This book is one I will cherish, and will recommend to friends (regardless if they knew Roy or not) to help them gain an appreciation of the satisfaction and pitfalls that international businesses can provide.
Written mostly from a Designer's point of view, the book still has relevance for engineers, sales personel, and company magagement types.
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