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A volume similar in size and scope to "S,M,L,XL" (beware the P&P on this one), "Life Style" is a must for anyone interested in peeling back the surface of advertising, graphics, architecture, book design and more. Considerable insight and candour reveal the thinking behind commercial pitches and more personal projects alike. Simple language is used to explain the meanings and convey the importance of each design aspect, so if you don't consider yourself a theorist, don't be put off. This really is a fascinating behind the scenes look at modern image culture, addressing the issues of our saturated global hyper-culture in layman's terms - and if all else fails there's some great pictures too.
Bruce Mau's Life Style is an imaginative survey of how the world is being transformed under the inexorable impetus of global capitalism. It is not a dispassionate account: basically Mau is trying to show us how he is dealing with a very fundamental existential dilemma. Because, as a successful designer, Mau is part of the system - developing and spreading the lingua franca of a global economy. At the same time he is rebelling against the pervasive homogenisation of our image culture: "We should not forget that the com after the dot is short for commercial. Must we define every gesture and possibility within this envelope? Is it not our role to imagine new futures more rich and complex and wild in their style than any single framework can accomodate?"
Yhe book is a captivating mix of artwork and short insightful essays. Sanford Kwinter's introductory three-page essay alone is worth the price of the book. I gather this book will be very influential in the years to come.
Buy it anyway. It's got too much good work inside to ignore, but keep some salt handy.
(p.s. indigo.ca was allowing people to choose their cover; they may still be doing that)
The inspirational tome (or semi-manifesto) is a beautiful object on par with the Tolleson book (Soak Wash Rinse Spin) and leagues beyond Cahan's I Am Almost Always Hungry.
In all, this is an overhyped, well-made product, worth seeing/having as an object of production.
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