Whenever you may have thought of the world as image, as customer economy, as something that you probably may have to digest visually, this is the book which will give you an idea of the weight of the image.
We're exposed and there's no shelter. If we want to survive sanely, we better learn to differentiate between the sublime and the ridiculous.
What BMD does, is serious. They know what they're doing and, most probably, they are among the very best in visual/conceptual design in the world. This book is a huge pleasure to go through, just peeping at the pages. But then, once you start reading, it becomes clear that this is not Disney or any sort of escapism - rather, it's anti-consumer, in the sense that the text URGES you to reconsider your comfortable stance of the by-looker and go out and get real about the stuff that goes into your head by way of your eyes.
We have to become active in creating a more responsible graphic/architectural/sensual surrounding; otherwise we'll all be homoequals soon.
Thank you, Bruce - and team, of course, for an insightful tome of words and pictures and simply great design which I'll never forget.