The thesis of E. Michael Jones's "Libido Dominandi" is that, far from really liberating anyone, "sexual liberation" has served to deliver powerful means of social and political manipulation and control into the hands of our ruling élite. He marshals some impressive evidence. Here we read about Edward Bernays, Sigmund Freud's nephew and the founding father of the public relations industry, who was among the first to realize how sexual imagery could be employed in advertising. Long before the infamous "Virginia Slims" ad campaign, Bernays used the suggestion that cigarette smoking was an act of feminist independence to sell Lucky Strikes to women. Here we see the origins of the Planned Parenthood organization in the hope that birth control and abortion would reduce the numbers of the poor (especially ethnic Catholics and blacks), and resolve the dilemma of the welfare state. Here we learn of the fraudulent methodology of sex researcher Alfred Kinsey, the sordid character of much of his "research," and the way in which Kinsey manipulated his academic superiors and his chief sources of funding through an implicit threat of blackmail, because these people had been foolish enough to give him their "sexual histories." The rôle of the Rockefeller Foundation in both the Planned Parenthood and Kinsey enterprises was motivated by the obsaession of John D. Rockefeller III with eugenics, the pseudo-science of "race improvement." We learn also of the profound antipathy of the eugenicists and sex researchers towards Roman Catholicism, which they viewed as their principal adversary. Jones exposes the origins of "Americans United for the Separation of Church and State" in the anti-Catholic bigotry of Paul Blanshard. The organizations described here present a façade of respectability to the public that would not be so easy for them to maintain if their backgrounds were better publicized.
Jones's case would be more persuasive had this book come under a firmer editorial hand. It is lengthy, but also repetitive. Some material is duplicated almost verbatim in several parts of the book; also, Jones repeats, again almost verbatim, material from his other books, "Dionysos Rising," "Decadent Moderns," and "Monsters from the Id." This book might have been cut to half its length with as good or better effect than it now has. The work also fails in its efforts to tie the all-too-genuine mischief wrought by the sexual revolution together as the result of some sort of "Illuminist" conspiracy. Jones is a Roman Catholic polemicist of the old-fashioned type, for whom no Roman prelate (at least before Vatican II) ever did wrong, and no Protestant ever did right. He writes with the vehemence of a pamphleteer in the time of the sixteenth-century French wars of religion, and would probably have been perfectly happy under the patronage of the third duke of Guise. While many conservative Catholics, his intended audience, will be undisturbed by this tone, it is likely to put off many others who might otherwise be interested in Jones's factual reportage and sympathetic to his conclusions. This is unfortunate, since both deserve to be more widely known.