Liam is married and lives in Somerset, UK, with wife, one dog, four chickens and 50,000 bees.
Liam's expertise in Google grew directly from his specialism in web accessibility. Web accessibility is the art of making the web easy to read, understand and use for everyone - mobile phone users, older users, people with disabilities. And last, and certainly not least: Google. A chance meeting with Steve Johnston over a beer and a website project in 2004 made it clear that Liam's obsession with the clarity, meaning and structural perfection of websites made him a natural fit for Steve's growing Google consultancy business. They have worked together ever since, founding the ecommerce data science firm Taxonomics together in 2011 (http://www.taxonomics.co.uk), where they work to this day.
Liam has plenty of real-world understanding as well as theoretical grounding. He has now almost two decades of practical commercial experience in specification, build and ongoing improvement of ecommerce websites for clients large and small (you can follow him on http://twitter.com/liammcgee).
A Cambridge-educated scientist, his academic interests range across information retrieval, experimental psychology, communication theory, text mining and mathematical relationship modelling, all of which have come in mighty handy when working at the cutting edge of search engine optimisation. His academic interest in dinosaurs has so far come in less handy, but he lives in hope.
He is passionate about making the web better, and gives his Friday afternoons up to being a working group 'invited expert' for the W3C's Web Accessibility Initiative, and has done so for several years.