One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marvelled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.
Friedman, the well-travelled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalisation--the Lexus--is the central organising principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree. Problem is, few of us understand what exactly globalisation means. As Friedman sees it, the concept, at first glance, is all about American hegemony. But the reality, thank goodness, is far more complex than that, involving international relations, global markets and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler
‘Friedman provides an excellent bird’s-eye view of globalization’