Levi’s Curve ID Fit System
Levi’s Curve ID utilises a unique, customised fit system focusing on a woman’s shape and proportions, not her size. The Levi’s brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body – and include:
Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honour genuine curves
Bold Curve is designed to hug the waist, without gaping or pulling. If jeans fit in the hips and thighs, but gape in the back, a woman should try the Bold Curve.
Levi's Classic Demi Curve Straight Richest Indigo Jeans Regular Women's 98% Cotton - 2% Spandex (Stretch)