- Paperback: 272 pages
- Publisher: Penguin Books Ltd; Reissue edition (31 Oct 1991)
- Language English
- ISBN-10: 0452265193
- ISBN-13: 978-0452265196
- Product Dimensions: 20.4 x 13.6 x 1.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
808,676 in Books (See Top 100 in Books)
- #73 in Books > Business, Finance & Law > Sales & Marketing > Industrial
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I enjoyed reading this book. It seems to be aimed at the small business owner who is not a marketing specialist, but realizes he needs to know enough to get an edge. It covers a pretty broad area including PR, advertising, image and brand building and has some pretty innovative ideas about how to get maximum impact for minimum outlay.
One theme of the book is that you should try and make every communication you ever send work for you. Don't just advertise on billboards, advertise on your invoices as well. This stuff is probably really obvious to a marketing specialist, but his insights opened my eyes more than once.
He has things to say about everything from company name and the colour of your logo, to the hours you choose to open. I heartily recommend it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
17 reviews
22 of 23 people found the following review helpful
This book should get 10 stars
30 Nov 2005
Format:Paperback
When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.
9 of 10 people found the following review helpful
GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN
23 Dec 2000
Format:Paperback
As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!
8 of 9 people found the following review helpful
Common sense is really not so common!
5 Sep 2005
Format:Paperback
I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica
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