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Leveraging Competitive Advantage from the Euro FT MB: Leveraging Comp Adv from Euro (FT Management Briefings) [Paperback]

Rupert Cook
4.2 out of 5 stars  See all reviews (4 customer reviews)
Price: 99.99 & FREE Delivery in the UK. Details
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Book Description

25 Jun 1999 FT Management Briefings

"EMU is the greatest opportunity this century" – so claims Daimler Benz yet, in the UK, the full potential of the Euro has been overlooked, with companies preoccupied only with ensuring compliance. To succeed, you need to identify and seize the strategic opportunities the Euro offers before your competitors do.

This briefing draws on the combined experiences of leading edge companies and an experienced Euro consultant to illustrate where the opportunities lie and how you can take advantage of them to formulate a successful strategy for your company. Following the format of a one-day workshop with the directors of a company, the report incorporates numerous case studies illustrating how companies such as Marks and Spencer are responding to both the threats and opportunities.

Contents include:

  • Why everyone is affected
  • How to start thinking about opportunities
  • Choosing your strategic vision
  • Direct impacts
  • Bypassing problems
  • Opportunities for service companies
  • Customer companies
  • What are your competitors doing?
  • Involving the staff
  • Plus case studies

Product details

  • Paperback: 168 pages
  • Publisher: FT PrenticeHall; 1 edition (25 Jun 1999)
  • Language: English
  • ISBN-10: 027364324X
  • ISBN-13: 978-0273643241
  • Product Dimensions: 29.4 x 20.6 x 1.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 7,240,956 in Books (See Top 100 in Books)

More About the Author

Rupert Cook

Rupert has worked with technology entrepreneurs and experienced technology corporate finance from every angle over the last 25 years. Having started early as a programmer, he was one of the founding team to build up an IT Services business from scratch in the late '80s, through to sale to a UK PLC eight years later. Since then, he has bought and sold technology businesses both as a principal and for clients around the world. He has carried out numerous commercial due diligence exercises for banks and private equity companies, run fund-raisings for and sat on the boards of over a dozen innovative technology businesses and also acted on the other side of the fence as a listed company director and investor. As well as in technology in general, Rupert has built up particular experience and knowledge in the security software sector and within 'Freemium' businesses over the last ten years.

Rupert is a Partner at Realise Capital Partners, Chairman of 360amigo, Director of Operatix and head of corporate development for Malwarebytes, the legendary US anti-malware company.

Rupert is the author of two business books:
'Selling Your Technology Company for Maximum Value' (Harriman House 2009 and 2011)
'Leveraging Competitive Advantage from the euro' (Financial Times Prentice Hall 1999).

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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A Customer
Need the EMU answers quickly? Fed up with the theory? Look no further - this is a hands-on exposure of some recent case studies within many UK based organisations seeking to understand and assess the benefits/risks of UK EMU membership. A practical guide for the busy Executive. Highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Exceptionally Useful Reading 12 April 2000
By A Customer
A highly relevant and most accurate read; Rupert Cook obviously has a high degree of expertise in this field and commands full respect in his authoritative book.
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5.0 out of 5 stars from cover to cover... 27 April 2000
By A Customer
from cover to cover this book does nothing less than impress. you have to read it!
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1 of 3 people found the following review helpful
2.0 out of 5 stars pages and pages... 11 Oct 2000
By A Customer
I have to say - I've read much better. Shame as the opening chapter really set the book up. But after that it really wavered. Still not hugely bad - just a tad in all honesty.
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