Letting Go of the Words
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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group "There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today." --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
Product Description
'Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website - and what to do about it' - Jakob Nielsen, Principal, Nielsen Norman Group. 'There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1 per cent of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100 per cent of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today' - Lou Rosenfeld, co-author, "Information Architecture for the World Wide Web". On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. This title features clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. It is written in easy-to-read style with many 'befores' and 'afters'. This title also features specific guidelines for web-based press releases, legal notices, and other documents, and tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: "A Practical Guide to Usability Testing" (with Joseph Dumas), and "User and Task Analysis for Interface Design" (with JoAnn Hackos), and is the recipient of many awards.
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Customer Reviews
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Paperback
Usually when I start the learning process of a new project in life, be it professionally or private, I search for good books on the topic. Some are good, some are ok, but very few are great. A great book doesn't just lift a curtain, it's an eye-opener to a superb way of seeing things, of thinking. And you just Know, this is right! Happened for me ten years ago last time in a very different area, and now again. What a delight!
The book advocates an approach to website building which is based on a simple but powerful idea: Try to enter the mind of the user and take it from there. It's not about what you want to show off, but what people want or need or can take or accept from your site. The idea may not be new or very original, but the great thing with this book is the way Janice Redish tells us and shows us how to to do it. She's a superb teacher, so straightforward, plain, easy. Offers helpful guidelines to the many stages of the process, shows examples of good and bad design and site structure, writing tips, and much more. And always straight to the heart of things, no fuzz. Makes me want to start reworking my site immediately.
The booktitle is a bit unfortunate. The book is about much more than learning to use fewer words. It's about learning the craft of making websites that really works.
The book advocates an approach to website building which is based on a simple but powerful idea: Try to enter the mind of the user and take it from there. It's not about what you want to show off, but what people want or need or can take or accept from your site. The idea may not be new or very original, but the great thing with this book is the way Janice Redish tells us and shows us how to to do it. She's a superb teacher, so straightforward, plain, easy. Offers helpful guidelines to the many stages of the process, shows examples of good and bad design and site structure, writing tips, and much more. And always straight to the heart of things, no fuzz. Makes me want to start reworking my site immediately.
The booktitle is a bit unfortunate. The book is about much more than learning to use fewer words. It's about learning the craft of making websites that really works.
6 of 6 people found the following review helpful
Format:Paperback
The book starts by answering a crucial question: what are the characteristics of your audience? Then, many other questions follow. What tone and personality would be appropriate for your website? How do you break content into topics and subtopics? And so on.
The main lesson of the book is to keep content as short and clear as possible. Many case studies and its excellent lay-out makes this book a joy to read. It was so inspirational that I had to stop reading temporarily after each chapter to put the lessons into practice. Differently put, Ms Redish managed to write a real "read-do" book!
The main lesson of the book is to keep content as short and clear as possible. Many case studies and its excellent lay-out makes this book a joy to read. It was so inspirational that I had to stop reading temporarily after each chapter to put the lessons into practice. Differently put, Ms Redish managed to write a real "read-do" book!
3 of 3 people found the following review helpful
Format:Paperback
When Ginny Redish told me that she was going to write a book on web content, I was excited but nervous. She's the best speaker I know, the most knowledgeable person in our field, and loves sharing that knowledge - would she be able to transfer all of that to the printed page?
And of course, she did - brilliantly. This book makes you feel that you've got Ginny by your side, guiding and helping you to be the best that you could be.
I keep my copy close at hand, and always have a stock of them for clients. Even if you are an expert in writing, usability, or web sites, you'll find that Ginny has a way of neatly explaining key concepts that saves you time and effort when you want to get your clients or colleagues to understand them.
If you're getting started in usability or writing for the web, you'll find that Ginny guides you from start to excellent finish and makes it all seem easy.
You can imagine how thrilled I was when Ginny graciously agreed that our book Forms that Work: Designing Web Forms for Usability (Interactive Technologies) could be a companion volume to hers. Thanks again, Ginny.
And of course, she did - brilliantly. This book makes you feel that you've got Ginny by your side, guiding and helping you to be the best that you could be.
I keep my copy close at hand, and always have a stock of them for clients. Even if you are an expert in writing, usability, or web sites, you'll find that Ginny has a way of neatly explaining key concepts that saves you time and effort when you want to get your clients or colleagues to understand them.
If you're getting started in usability or writing for the web, you'll find that Ginny guides you from start to excellent finish and makes it all seem easy.
You can imagine how thrilled I was when Ginny graciously agreed that our book Forms that Work: Designing Web Forms for Usability (Interactive Technologies) could be a companion volume to hers. Thanks again, Ginny.
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Most Recent Customer Reviews
A Must-Have for any web author
I would recommend this book, wholeheartedly, to anyone who has to publish content on a website.
The book is clear, readable, comprehensive and thoroughly illustrated by... Read more
The book is clear, readable, comprehensive and thoroughly illustrated by... Read more
Published 3 months ago by jam
Invaluable for anybody creating a website.
This book is very straightforward and easy to use. It provides lots of guidance on the principles that any designer of any website could use to improve the user's experience of... Read more
Published 7 months ago by J. Mcshane
best book on the market for content design
I have now read about 20 books on the subject of website content design: this one is definitely top of the list along with Krug's 'Don't make me think', both titles are essential... Read more
Published 11 months ago by Cath MacAdam
An excellent book for web designers!
This book is a must for anyone who is preparing content to be published on a web site. It is full of useful guidelines, tips and advice. Read more
Published 13 months ago by ronwooduk
Good yet biased
The book is great in explaining in simple words and lots of examples how to write copy for the web that works. Read more
Published 15 months ago by Lord Wymering
Reclaiming the words
I was initially put off by the price of the book (I was hoping for something around Ł5), but this book was worth every penny! Read more
Published 21 months ago by Rosey Lea
Otherwise known as how to stop people writing crap
GET THIS BOOK! Get thee this book I say. What a useful piece of ammunition - I've used it to drive home economic web writing to brochure and report writers. Read more
Published 22 months ago by JaxFrost
All you need to know about web copywriting
I was looking for a book about web copywriting.
I am very pleased I chose this book.
It contains everything you need to know about web copywriting with a strong link to... Read more
I am very pleased I chose this book.
It contains everything you need to know about web copywriting with a strong link to... Read more
Published 22 months ago by Esli
Really hits the mark!
Ginny Redish has written a brilliant book here. I thoroughly enjoyed it.
Creating a great web experience for your visitors is very important. Read more
Creating a great web experience for your visitors is very important. Read more
Published on 1 Jun 2010 by Nick @ web-content-that-works
Excellent handbook for website designers
A very good handbook for website designers, because it translates the key learnings of researches to practical, everyday advices. Read more
Published on 29 Dec 2009 by Maria Ujvári
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