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Letting the Cat Out of the Bag: How the Auto Industry Redesigned the Dealer Invoice Price When the Internet Arrived Paperback – 26 Mar 2014


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Product details

  • Paperback: 106 pages
  • Publisher: Createspace; 2 edition (26 Mar 2014)
  • Language: English
  • ISBN-10: 1492174572
  • ISBN-13: 978-1492174578
  • Product Dimensions: 15.2 x 0.6 x 22.9 cm

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Amazon.com: 9 reviews
11 of 12 people found the following review helpful
DON'T GO CAR SHOPPING WITHOUT THIS 14 April 2014
By Kenneth E. MacWilliams - Published on Amazon.com
Format: Paperback
This book saved me a bundle. And it will again in a year or two when I go through this car acquisition process once again, and then again and again after that for as long as the state grants me a driver's license. So on a return-on-investment basis, this book is one of the best investments I have ever made. Just as satisfying has been how fog-lifting it has been, allowing one to see inside the process that no one really wants us to. Finally, it has raised my credibility with my sons. I'm 77 and they are 47 and 51. For a couple of decades now they have been sure that their dad is somewhat behind the times in almost everything, and particularly when it comes to buying or leasing cars which is a topic about which they are sure they know just about everything. So when I laid my "new knowledge" from this book on them, not only were they unaware of it but they were impressed, and even more impressed after they checked it all out and found it to be rock solid. For me therefore this book has been a ten-strike. I highly recommend it which is why I'm getting a pile of them to give to some of my best friends.
Kenneth E. MacWilliams
Portland, Maine
4 of 4 people found the following review helpful
Very helpful if you are going to purchase a new car. 26 April 2014
By Craig Whitaker - Published on Amazon.com
Format: Paperback
The information in this book was extremely helpful in confirming my and my wife's suspicions that the suggested "below MSRP car pricing" that we received through Consumer Reports and other car websites was not going to be helpful if we wanted to really know what we should be paying for our new Subaru. Mr. Bragg carefully makes the case that manufacturer's have very slowly increased their "invoice pricing" over time as way of of reducing the spread between the MSRP and the price a dealer pays for the car. This slow shifts conceals the actual profit that a dealer realizes through other discounts offered to dealers by manufacturers.

Mr. Bragg also runs an organization called Fighting Chance that publishes current information on individual car pricing. We paid $40 for information on the model of new Subaru we wanted to purchase and used that information to get the car well below the pricing suggested by Consumer Reports and other 3rd party car pricing sites (like Edmunds, American Express, AAA, etc.)

Letting The Cat Out Of The Bag is well worth the money!
3 of 3 people found the following review helpful
Read This Book BEFORE You Shop for a Car 19 April 2014
By G. G. Rock - Published on Amazon.com
Format: Paperback
If you have ever entered the doors of a new car dealer and had the sense you were taking off into the financially stormy unknown, this book is for you. For the first time, you can learn how the pricing system works in the new car industry today after two decades of constant and rapid change. Now you can actually use to your advantage what you don't know and aren't going to know when you walk in there, or preferably, before you even contact them electronically. And, given the price of the book and its 100 page length, the return on your money and time is going to be enormous. Plus, John Bragg writes with clarity, wit, and many years of industry experience. If only all "how to" books were written this way! Whether measured by knowledge gained, return on investment, or just plain enjoyment over an important exposure, this book is a three way five star winner.
1 of 1 people found the following review helpful
Awesome book! 11 May 2014
By sean millican - Published on Amazon.com
Format: Paperback Verified Purchase
Just read this book and I am absolutely awestruck.. I used to think I knew how to use one of those websites and get the best deal but man was I wrong. If you are serious about getting the absolute best price on a new car, then, this book is a must read.. If you want a price that everyone else is paying then goto tru car or consumer reports or any of the other self acclaimed best price sites. If you r in the market for a new car, his site [...] will teach you how to get the best price for your vehicle.
1 of 1 people found the following review helpful
Five Stars 25 Sep 2014
By Nickynewark - Published on Amazon.com
Format: Paperback
Good information. Beat the dealers at their own game.
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