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Product Description
Product Description
Now available in paperback format, No. 9 of the best-selling "Letterhead and Logo Design" series features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting-edge artists. It includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-colour images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
About the Author
The Author Christopher Simmons, founding principal of MINE, is a designer, writer and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and a frequent lecturer on design issues at colleges, universities and professional organisations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). He lives in San Francisco.
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11 of 13 people found the following review helpful
Format:Hardcover
Rockport Publishers continues their long-running design book series with Letterhead & Logo Design 9, this volume by Christopher Simmons and his San Francisco design firm MINE. The designs presented in the book were selected from over 3000 submissions from identity designers in 38 states and 40 countries. With a new spin on the publication series, the nearly 300 examples of logos, stationery packages, and other promotional items presented in this volume are organized by attributes, rather than the usual categorization by industry or type of client. The selection of designs exhibited was based on beauty, wit and whimsy, simplicity, subtlety, virtuosity, typography, materiality and miscellany. thoughts and provide a great deal of inspiration to any graphic designer with even the slightest interest in logo design.
Format:Paperback
I was personally very pleased with my purchase of Letterhead and Logo Design: v.9. However, I do agree with some of the other reviewers, where they say that some of the designs do look a bit dated. But I suppose that it is all down to personal taste. As a reference guide, I would say that it is an invaluable resource, as a designer you can quickly scan through the book to gain design inspiration for your latest project. It is also a great way for a young designer to also make sure that what they are outputting is of a high standard, as you can compare your work with that of other, well established graphic designers. Overall, I fully recommend this book.
Format:Paperback
I'm writing this review to counter the one star of a previous review because I think that's a little harsh.
This book isn't all that bad. It's not really something I would refer to if I wanted to see super cutting edge but there are a few nicely executed pieces of work here. I do lean more towards British/European design as I feel it has more of an edge to it and some of the stuff in this book has a very American feel to it. The blurb on the back does say that 'the latest, most innovative designs and exciting work in the field'. Nothing really wrong with that if it was purely the latest, most innovative designs but there is work in here that is definitely more traditional than contemporary, that has been done before and could almost be generic.
This book is quite useful if you want to see designs that are safe and middle of the road. Look closely and you might see that some designs have nice ideas behind them too. Having said that, you're not going to see stuff from the likes of spin or weworkforthem and I also think some of the logos could have been better examples. But then who likes everything?
I think it's definitely worth a look if your client is more likely to be a coffee shop than a sh*t hot advertising agency.
This book isn't all that bad. It's not really something I would refer to if I wanted to see super cutting edge but there are a few nicely executed pieces of work here. I do lean more towards British/European design as I feel it has more of an edge to it and some of the stuff in this book has a very American feel to it. The blurb on the back does say that 'the latest, most innovative designs and exciting work in the field'. Nothing really wrong with that if it was purely the latest, most innovative designs but there is work in here that is definitely more traditional than contemporary, that has been done before and could almost be generic.
This book is quite useful if you want to see designs that are safe and middle of the road. Look closely and you might see that some designs have nice ideas behind them too. Having said that, you're not going to see stuff from the likes of spin or weworkforthem and I also think some of the logos could have been better examples. But then who likes everything?
I think it's definitely worth a look if your client is more likely to be a coffee shop than a sh*t hot advertising agency.
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