This book is designed for a beginning Party Planner and takes you from what the business is about, explaining how to pick goals, developing a sales pitch. It discusses attitude, organizational skills, networking, advertising and creating brochures/flyers and when and how to utilize them. It talks about setting up a party with a hostess, working with her to create a great show, working at her show, and following up with her after the show, as well as following up with her guests. It offers themes, ideas to make the show fun, ideas for food, ideas for up-selling. There's a little of everything in this book.