David Gaughran is one of the most thoughtful, intelligently analytical, thoroughly positive, helpful writers I have had the pleasure to encounter. This book is for anyone of any level of experience in writing and publishing - who finds the actual nuts and bolts of getting self-published online to be full of unexpected doubts and difficulties.
All the pros and cons of every kind of issue regarding e-publishing your own work are covered in this able and optimistic work. Read this, go forth and publish!
The only way you will regret buying this book is if you don't have anything to publish right away.