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Most Helpful Customer Reviews
32 of 32 people found the following review helpful
Format:Hardcover
Most people want to read about what Jack Welch, Bill Gates and Warren Buffett have done as managers. They would learn a lot more by reading about what Yvon Chouinard has to say about how he developed Patagonia.
This case history is filled with the kind of common sense wisdom that almost all companies and business leaders lack, including the best-known celebrity CEOs. Accounting rules don't require us to look at environmental damage so most companies don't think about the harm they cause in this regard. Yet if we don't do what we can to do less environmental harm, what's the point of having money in a spoiled world?
Most people don't really want to run or work in businesses full time. They would rather be doing something they enjoy more. Mr. Chouinard's approach to Management by Absence and letting his people use flex-time to go surfing when conditions are good examples of how such flexibility can be created in a successful enterprise.
Most importantly, Mr. Chouinard is a good example . . . a model leader. That's true because, in part, he wants to set a good example . . . something most business leaders don't care about today. They just want to make money.
A hundred years from now, people will be reading this book as a model of doing the right thing . . . long after everyone has forgotten the names of the best selling business CEOs today. Get ahead of the curve by starting with this book.
2 of 2 people found the following review helpful
Format:Hardcover
You see its all just plain old common sense. You find something you can be passionate about and turn it into a business. Then you surround yourself with like minded others and you can change the world, a bit at a time. Yvon puts it all beautifully. He even seems a little embarrassed about having been so successful without any formal training, however, he is very proud of his team's achievements. Formal training doesn't exist for the leadership he displays, you either have it in your heart or you don't. The book takes the concepts of the service profit chain model and walks you though their genesis in, Patagonia. I can't recommend this book enough. Sadly, I have only recently read it and wish I had come across it several years ago before I had to learn much of this the hard way from personal experience at Rackspace and itlab.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
An interesting mixture of outline autobiography and leadership philosophy. Compelling in parts but difficult to follow to the end.
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Most Recent Customer Reviews
Sustainablity
This book takes any man's conscience to early childhood. For those who were born prior to the eighties they may have had an opportunity to see a different earth to what it has... Read more
Published 7 months ago by Francy
Superb business philosophy book
Let my people go surfing tells the tale of Yvon Chouinards business life, starting with learning blacksmithing using an old forge he bought in a scrap yard at 18. Read more
Published 11 months ago by DK
A surprise read
Having used Patagonia clothing for years, my local retailer asked if I knew much about the company, it's history and ethos, which I didn't. Read more
Published 17 months ago by robinh
Inspirational reeding
fantastic book a garte insite in to one of the outdoor worlds longgist standing companies we could all do with taking a leef out of this book
Published 21 months ago by Kitesurf Scotland
Makes you think outside the box...
Creating a succesfull business is not all about what is being taught in MBA courses. Much of the capital needed is non-tangible, as is much of the profit. Read more
Published 21 months ago by Adventurer
Truth
Read digest apply , Drucker, Maslow, Belbin et al mmm...Chiounard there you go, reluctant but real, curved picks & anti bailing to curved balls & "left-field thinking" to some (the... Read more
Published on 13 Mar 2010 by weedwabit
Surfing or Business?
Not about surfing! But a very good read nonetheless. Probably more about expanding a philosophy about surfing into your working life...
Published on 6 Nov 2009 by powerwest
amazing and inspiring
I found out about the brand Patagonia before i knew anything about yvon chounaird, i was a little unsure of what to expect, but it has to be one of my favourite books, it gives a... Read more
Published on 2 Jan 2009 by Mr. K. E. Johnson
If only
I brought this book as I was captivated by the title
I couldn't put it down
The enthusiasm of the Chouinards is met only by their ethics at creating a place people... Read more
I couldn't put it down
The enthusiasm of the Chouinards is met only by their ethics at creating a place people... Read more
Published on 23 Sep 2008 by Ms. A. J. Hooker
Makes you want to run a business
Who would've thought you could read a book that inspires you to climb, surf, make obscure pieces of ironmongery, design clothes and run a company - all in one slim volume. Read more
Published on 18 Jun 2007 by Mr. D. Ferguson
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