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Let My People Go Surfing: The Education of a Reluctant Businessman
 
 
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Let My People Go Surfing: The Education of a Reluctant Businessman [Paperback]

Yvon Chouinard
4.5 out of 5 stars  See all reviews (13 customer reviews)
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Product details

  • Paperback: 260 pages
  • Publisher: Penguin Books (1 Sep 2006)
  • Language English
  • ISBN-10: 0143037838
  • ISBN-13: 978-0143037835
  • Product Dimensions: 23.1 x 18.8 x 1.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 44,597 in Books (See Top 100 in Books)

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Yvon Chouinard
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Customer Reviews

13 Reviews
5 star:
 (9)
4 star:
 (2)
3 star:
 (2)
2 star:    (0)
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Average Customer Review
4.5 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

31 of 31 people found the following review helpful:
5.0 out of 5 stars A Landmark Case History, 12 Jan 2006
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - See all my reviews
(TOP 100 REVIEWER)    (VINE VOICE)    (HALL OF FAME REVIEWER)   
Most people want to read about what Jack Welch, Bill Gates and Warren Buffett have done as managers. They would learn a lot more by reading about what Yvon Chouinard has to say about how he developed Patagonia.

This case history is filled with the kind of common sense wisdom that almost all companies and business leaders lack, including the best-known celebrity CEOs. Accounting rules don't require us to look at environmental damage so most companies don't think about the harm they cause in this regard. Yet if we don't do what we can to do less environmental harm, what's the point of having money in a spoiled world?

Most people don't really want to run or work in businesses full time. They would rather be doing something they enjoy more. Mr. Chouinard's approach to Management by Absence and letting his people use flex-time to go surfing when conditions are good examples of how such flexibility can be created in a successful enterprise.

Most importantly, Mr. Chouinard is a good example . . . a model leader. That's true because, in part, he wants to set a good example . . . something most business leaders don't care about today. They just want to make money.

A hundred years from now, people will be reading this book as a model of doing the right thing . . . long after everyone has forgotten the names of the best selling business CEOs today. Get ahead of the curve by starting with this book.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars the service profit chain in action, 7 Jan 2009
By 
You see its all just plain old common sense. You find something you can be passionate about and turn it into a business. Then you surround yourself with like minded others and you can change the world, a bit at a time. Yvon puts it all beautifully. He even seems a little embarrassed about having been so successful without any formal training, however, he is very proud of his team's achievements. Formal training doesn't exist for the leadership he displays, you either have it in your heart or you don't. The book takes the concepts of the service profit chain model and walks you though their genesis in, Patagonia. I can't recommend this book enough. Sadly, I have only recently read it and wish I had come across it several years ago before I had to learn much of this the hard way from personal experience at Rackspace and itlab.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A different approach, 9 July 2009
By 
M. Martin (England) - See all my reviews
(REAL NAME)   
This review is from: Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback)
An interesting mixture of outline autobiography and leadership philosophy. Compelling in parts but difficult to follow to the end.
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