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100 Lessons I Wish I'd Learned Sooner as a Photographer in Business

100 Lessons I Wish I'd Learned Sooner as a Photographer in Business [Kindle Edition]

Zoe Richards
4.1 out of 5 stars  See all reviews (17 customer reviews)

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Product Description

Product Description

If you are anything like most photographers in business (or new to being in business as a photographer) you turned to doing photography as a business because you love photography – not because you love business. Zoë Richards was like so many others, and then learned about being in business the hard way, with the knocks and bumps of getting things wrong. In putting this short but thought-provoking book together, Zoë covers common sense lessons that many of us forget and all of us can do with a reminder of once in a while. They come from author Zoe Richards' own experiences of running a photography business over many years. 100 Lessons is written in the hope that at least one of the lessons may stop other photographers in business from wasting money or having problems.

You can dip in to the book or read it cover to cover, but in the main this book is intended to be one that you go back to again and again when you need a reminder that you are not alone when things get tough or it feels like things are not going your way. Awarded a Small Business Book Award for Business Start-Ups in 2013, 100 Lessons I Wish I’d Learned Sooner as a Photographer in Business is perfect for start-ups and established photography businesses. Use it as a little bible of thought-provoking lessons to help you determine what you can do in your own business.

Lessons include "Be conscious of the business you are creating. If you consciously give things away, work cheaply or do freebies, guess what you'll be known for!" and "The difficult customers you get – and you WILL get difficult customers - are an opportunity to learn. It’s tough to turn a bad experience into a well-timed lesson, but you’ll thank the client later."

Many people have describe this book as inspirational as it touched them just at the point where they needed a reminder that they are not alone as a photographer in business, even though at times it can feel a very lonely career, whether you do it full time or alongside your job. This is not a book of answers – it’s a book of lessons so that you can learn from the mistakes of others, and begin to question where you can change your business to become more successful.

Product details

  • Format: Kindle Edition
  • File Size: 157 KB
  • Print Length: 17 pages
  • Publisher: Zoe Richards; 1 edition (12 Dec 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00ANTA7G0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: #178,012 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
2.0 out of 5 stars 100 vague one liners 19 Mar 2013
Format:Kindle Edition
Sorry, but this book is no better than a list of 100 vague, one-liner pieces of "advice". Like "64: You are your biggest obstacle in sales and marketing."
No examples or solid learnings in this book.
But I suppose it was only £1.50
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1 of 1 people found the following review helpful
5.0 out of 5 stars Little Book of Wisdom for photographers! 22 Mar 2013
Format:Kindle Edition
Photographers are a funny bunch aren't we?! Personally I get submerged in my quest for better images, artistic flair, pushing the boundaries of my art and think very little about the mechanics of my business and the direction I am heading. Then I wonder why things aren't working out the way I would like!

We are really good at being critical and even better at worrying about the state of our industry and the sudden influx of new talent.

Honestly, if if had read this little gem a year ago I would not be working so hard now!

This read is a MUST for those of us that don;t invest very much time in our business or are feeling frustrated about progress and wondering why. It's a brilliant quick read (a must for busy photographers) and inspiring.

It certainly got me to sit up and re-think my approach.

Thank you Zoe Richards!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Must-Read Aide-Memoire... 23 Jan 2013
Format:Kindle Edition|Verified Purchase
Although already a skilled and experienced photographer, I found this list a very useful 'aide-memoire', containing so many useful thoughts, prompts etc, culled from, perhaps, bitter experience, without actually falling into the category of stating the obvious.
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5.0 out of 5 stars Full of little gems 11 April 2014
Format:Kindle Edition
excellent little book by Zoe Richards that doesn't take long to read but there is no doubt that I will keep returning to it and reminding myself of its little gems along my journey to become a professional photographer.
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By rgarton
Format:Kindle Edition|Verified Purchase
Just a list of things which are short and non descript. Common sense in a list form... Waste of money
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2.0 out of 5 stars One lady's thoughts out loud 11 Mar 2014
Format:Kindle Edition
I'm sure if you're starting up there will be a couple of one liners in here you can build on but they really are thoughts on paper. It's not developed and it's one mind opening up to you. For me, not very helpful
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5.0 out of 5 stars An honest, well thought out eBook. 21 Dec 2013
By ArthurT
Format:Kindle Edition|Verified Purchase
For the money, I wasn't expecting much, and I didn't get much, however it wasn't that the book didn't have great content, it does, and that is its strength. It's one of those quick reads I'll go to when things need a motivational kick up the proverbial or look at to give a steer when things aren't going as well as I might have planned, nice and clear, no frills.
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3.0 out of 5 stars it's OK, but no significant industry insights 22 Nov 2013
Format:Kindle Edition|Verified Purchase
It was cheap so I don't regret the decision to buy it, but it lacked any deep industry insights and focused its message a lot more on "you can do it champ". Good, interesting, but it won't revolutionise your business model. I read it in one 15 minute tube journey.

I bought a few other photography business start up books at the same time, and I'll review those as I finish them.
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