Lend Me Your Ears
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Book Description
A groundbreaking, yet practical guide to the art of public speaking
Product Description
The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to prepare speeches when in a rush--the myths surrounding visual aids --the use of body language. And much more! This is destined to be the definitive text in this area. (20030723)
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Most Helpful Customer Reviews
23 of 24 people found the following review helpful:
5.0 out of 5 stars
A Guide for the Perplexed,
By Robert Shakspeare (Finland) - See all my reviews
This review is from: Lend Me Your Ears: All you need to know about making speeches and presentations (Paperback)
Having taught presentation skills for many years I had often wondered why the resulting presentations were often so dull and forgettable. Now I know. Throughout the book I found myself saying "Yes, that's exactly the problem I've been having!". I am now convinced that any presentation or speech can be made memorable and interesting with a little effort. In the book common myths about what is necessary to a good presentation are convincingly exposed and all that is truly necessary is clearly explained. The section on rhetoric, which seems to be either a forgotten or maligned art these days, was exceptionally interesting and useful. Examples to back up the points are used throughout. If you have to make a presentation or speech and you don't know where to start then this is the book you need.
30 of 32 people found the following review helpful:
5.0 out of 5 stars
Best Ever How To Speak in Public,
By Peter Always (Lyndhurst,, Hampshire United Kingdom) - See all my reviews
This review is from: Lend Me Your Ears: All you need to know about making speeches and presentations (Paperback)
"Without doubt this is the best ever "how to" book on speeches and presentations, no matter what the topic - business, social, political, or technical.As a CEO I have sat through so many turn-off presentations by people I know to be literate and interesting. This book demonstrates how unnecessary this is, and that one does not have to be a "born speaker" to make lively, interesting, really effective presentations. It is completely practical in identifying the tried and tested techniques which have served the great communicators down the ages, all of which are easily learned and applied. It is also first class on how to use (but not overuse) modern computer aids to great effect. No wonder speechwriters to Presidents Reagan and Clinton say the author Professor Max Atkinson is the speechwriters Guru."
36 of 39 people found the following review helpful:
4.0 out of 5 stars
Excellent, with significant Gaps,
By
This review is from: Lend Me Your Ears: All you need to know about making speeches and presentations (Paperback)
This book has high praise from people involved in public speaking and good reviews. I can definitely see why, but I don't think it is perfect.
Max is an acknowledged expert in public speaking, and brings his obvious experience to the book: all the way through you get the sense of experience coming through. His bias is towards political speeches, but there is enough in the book to be genuinely useful for any kind of speech. His specific area of interest is in rhetorical devices: things like contrasts, and analogies, and the like, that help get your point accross. On this territory he is excellent. But this is just one chunk of the book. The other bits were less perfect, although all were very sound. His discussion on visuals was a bit muddled: swinging from exhortations to make bullet points appear one at a time in Powerpoint, to condemnation of words on slides at all. The section on the use of the voice was good, and clear. Where I think the book was weak was in two areas: firstly on body language. He rightly asserts that lots of the modern body-language hype is meaningless, but he never serious tries to talk about how body language can be another visual aid at the lecturn (compare the expressionate Tony Blair and paper-shuffling Gordon Brown for a good and poor body language speaker). He also never gives constructive suggestions for using the body to retain eye-contact, and other ways to command a stage seen in all the top-paid keynote speakers. And secondly I think it was weak in terms of structuring the speech. Rhetorical devices are only one part of rhetoric. The construction of an argument is also crucial, and it would have helped to understand how to put the whole speech together in a more concrete way that 'pre-introduction, introduction, main-bit, summary, conclusion'. The structuring of the speech section was very week I felt, and I really wanted to know more. I'm not an expert by any means, and despite the fact that I didn't learn some things I was very keen to learm, I did get a lot from the book. It is very readable, and I would recommend it.
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