More About the Author
Shireen Smith is an expert brand lawyer who qualified as a solicitor over 25 years ago, and in 2005 founded Azrights, an Intellectual Property and Internet law firm specialising in online brand issues. Praised for the clarity of her advice, and the practical, commercial approach she takes to solving her client's problems, Shireen represents individuals, SMEs, and public companies with turnovers in the tens of millions. Her book Legally Branded gives SMEs access to legal insights typically reserved to the world's top brands.
Apart from prolific writing on her various blogs, Shireen's work has been published by the Society for Computers and Law, Caritas, Bloomsbury's QFinance, and in the recent Reputation Management: Building and Protecting Your Company's Profile in a Digital World. Shireen has chaired and been a regular speaker at conferences held by Central Law Training, run workshops at the British Library, and spoken at the LSE. She is also a member of the International Division of the Law Society, and sits on the Internet Committee of the International Trade Mark Association.
Shireen's interests are broad and varied, and though her focus lies firmly on intellectual property, the Internet, and branding, she previously qualified as a journalist, has raised two inspirational daughters, and lectured in business law. Having had an international upbringing, Shireen at one time even considered becoming a professional linguist, before deciding on a career as a lawyer.
After graduating in law from East Anglia University Shireen worked both in industry (at Coopers & Lybrand and Reuters) and in private practice (at Overbury, Steward and Eaton in Norwich, and Eversheds in London) handling commercial subjects like tax, employment law, media and technology law, before focusing on technology contracts and intellectual property during her 5 years in-house at Reuters. Having developed an interest in the field, Shireen completed a Masters degree in Intellectual Property Law at London University's Queen Mary and Westfield Commercial Law Unit in 1996, a foremost place to study the subject.
Shireen is interested in entrepreneurship, new technology and how the internet and social media are transforming the business landscape. She is also part owner of a digital media business with her husband, which focuses on online marketing and social media for professional services businesses.