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Review
'This is a giant of a book. If you want a definitive guide on legacy marketing and administration, this is it.' Stephen Pidgeon, Tangible [from the Foreword] 'A fantastic one-stop-shop. I wish I'd known about this book when I joined the legacy fundraising world five years ago!' Chris Millward, Legacy Promotions Manager, Macmillan Cancer Support
Product Description
Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.
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