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Product Description
Book Description
Legacies (or bequests, as they are known outside Britain) represent a key source of revenue for charities – more than 50 per cent of income in some cases. Fundraising for them is a specialised discipline. This unique publication is a comprehensive guide to the strategies and techniques that fundraisers need. It also covers ethical issues they need to be aware of, will making law (in England & Wales), and explains how to manage legacy income. Contributions from a range of experts in the field are complemented by perspectives from donors and their families.
Legacies (or bequests, as they are known outside Britain) represent a key source of revenue for charities – more than 50 per cent of income in some cases. Fundraising for them is a specialised discipline. This unique publication is a comprehensive guide to the strategies and techniques that fundraisers need. It also covers ethical issues they need to be aware of, will making law (in England & Wales), and explains how to manage legacy income. Contributions from a range of experts in the field are complemented by perspectives from donors and their families.
This second edition has been revised and updated to take account of recent developments, for instance in telephone fundraising, legacy profiling and forecasting income. It also contains the full text of the new ICFM Code of Practice on legacy fundraising.
The breadth of coverage and accessible style ensure that this book is essential reading, both for established legacy fundraisers and for those new to the field whether in Britain or overseas.
--This text refers to the
Paperback
edition.
Synopsis
This series aims to contribute to the develo pment of fundraising theory and support the mobilisation of resources for the non-profit sector worldwide '
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