Michael Brueckner has produced several guides (including on watches, even though that is not the only topic) on luxury goods and this short book on slightly less well know watch manufacturers is a good one for those not primarily interested in the recognizable brand.
The book is structured as a series of mini case studies on individual watch companies, covering a spectrum from Iceland, via Holland, Austria, Germany to the expected Switzerland. The brands covered are:
- JS Watch
- Ochs und Junior
- Moritz Grossmann, and
Each usually includes excerpts from an interview with the company owners / management, an overview of the model range and a picture of a significant model, together with a price band the watches can be had for. A company website is also always included, to allow the informed reader to browse further.
As the booklet spans to 47 pages overall, you cannot expect in-depth coverage here but the author does a credible job of bringing the main facets of the respective watch brands across.
So if you are a watch enthusiast on the lookout for some more obscure watches and if you speak German (no known translation at the time of writing this), the book may be a very good start. And if you like what you see here, the author also produced a much more substantive guide on watch collecting / investing (with the more traditional Swiss and German brands) in Uhren als Kapitalanlage: Status, Luxus, lukrative Investition (German Edition)