Will brings his talent back to the airwaves, and he's very welcome indeed. Obviously, if you're not a fan of pop music then you're probably going to be in the wrong place, but 'pop' is still short for 'popular' (remember?) and I'm sure that this song will be.
Will's voice and emotion are the two winners on this record. He brings a great deal of the latter to the lyrics, as well as his voice's own unique quality, which is just as well really as, as far as lyrics go, there just aren't that many of them (much of the song is repeated). Get past this - and the song isn't particularly long, so it's scarcely a bother in any case - and you have a lovely, touching and deeply moving song. The apparent simplicity of its construction is deceptive, I think.
It is nice to hear another ballad from Will; far from being a stereotyped performer, it is simply something which he does incredibly well. It is also not a typical ballad, as it is stronger than usual. The tune is delectable, the sound is polished and production excellent as always. The song is hauntingly good. In all, I'd say that it is a package that is well worth buying (even if you *don't* do so twice!), you won't regret it - when he's still going strong in 50 years' time, and you bump into him outside one of his concerts at Wembley, you can ask him to sign it for you.