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Learning Social Media Marketing: A Video Introduction DVD-ROM – 7 Dec 2012


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DVD-ROM, 7 Dec 2012
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Product Description

From the Back Cover

Expert Social Media Marketing Video Instruction Master social media marketing with this high-definition, high-quality video training that features more than six hours of instruction from well-known social media strategist Dave Evans. Follow his step-by-step video lessons and exercises from your tablet, smartphone, or computer and gain the skills you need to build a thriving social media marketing campaign. Master these topics and more Crafting an effective social media marketing program Getting your entire organization to support your program Extending social media to customer care Understanding which platforms and what types of content to use when Using social media to build brand advocates Measuring the success of your program Easily navigate to the table of contents and included tutorial files Learn from 6 hours of hi-def, 1280x720 video and go full screen for complete immersion Search lesson and chapter descriptions to easily find the lessons you need Highlight, annotate, and quickly revisit key content with custom bookmarks

About the Author

Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 9 reviews
3 of 3 people found the following review helpful
This is EXACTLY what video-based training should be! 31 Jan. 2013
By The Bee Bee - Published on Amazon.com
Vine Customer Review of Free Product ( What's this? )
I can't begin to describe how impressed with this training package. It's clear and concise, and in terms of evaluating the overall effectiveness of the content, I'd have to give it a perfect 10. Dale Evans and the producers of "Learning Social Media Marketing: A Video Introduction" might as well have been reading my mind when it comes to the things I want to learn about social media marketing. The tutorials are spot on, and follow a sensible and direct path from the introductory material to the actual hands-on guidance. The ROI on this package is immense. For the cost of parking at a classroom training session, I have attained an excellent understanding of the subject matter, and I now have the knowledge and skills I need to actually perform the work I need to do to successfully market via social media. This product definitely gets a thumbs up!
2 of 2 people found the following review helpful
excellent overview of social media 30 Jan. 2013
By J. Weber - Published on Amazon.com
Vine Customer Review of Free Product ( What's this? )
I am just learning about social media and it's applications so I was excited to review this DVD through the Amazon Vine program. Dave Evans does an excellent job in explaining what social media is, the potential impact on your business and how to choose the best communication method for you to produce results. The DVD is 6 hours long and is organized with 12 Chapters, with several subchapters. Each chapter is approx half hour in length here's an example of the Table of Contents:

1. Introduction to Social Media
1.1 The Rise of the Consumer Marketer 3 min 45 sec
1.2 Traditional Media and Interruptive Marketing 5:33
1.3 Building Trust 6:00
1.4 Word of Mouth Marketing 5:42
1.5 Social Feedback Cycle 4:20
1.6 How to: What are People Saying Now? 6:45

I appreciated how easy it was to watch the DVD a half hour at a time. There is a bookmark feature available so you can highlight sections of particular interest and make notes. Bookmarks have their own tab to make them easy to find and access for future reference. The presentation is similiar to a power point presentation with annotated screen shots. Mr Evans voice is very easy to listen to and the subject matter is presented clearly with explainations. Along the bottom of the screen is scrolling text of what Mr Evans is saying. You may access any chapter or subchapter at any time, you do not have to view the material in sequence. The DVD begins with an introduction to social media, covers various platforms available including Facebook, Google +, Linkedin, 4 Square, ways to make your business advertising effective, and ends with finding your target audience and writing a business plan. I know there are entire books on any one of the above for more advanced social media users. As a beginner I found this DVD highly instructive in providing me with both an overview and specific ideas for practical application. The information and very well done presentation is worth the $38 price.
2 of 2 people found the following review helpful
Extensive training in basic and more advanced marketing as well as social media. 20 Feb. 2013
By A. Brink - Published on Amazon.com
Vine Customer Review of Free Product ( What's this? )
I love marketing but I really love social media. This is an excellent program for anyone interested in marketing as it takes you step by step through all you need to know about the subject especially for today's customer feedback driven business world.
I personally would have liked it to be far more of a "endless tips for every kind of social media" but it really does cover everything and it is very well done.
Excellent! I highly recommend. 9 April 2013
By MKinz - Published on Amazon.com
Vine Customer Review of Free Product ( What's this? )
This video training is excellent. I think most of us are not new to social media. However, using social media to market a business can be a whole different ballgame. I am currently an owner of a business that has never really thought of, nor had to use a strong marketing plan because word of mouth has kept me in business. However, with the slump in economy I have felt that there must be ways to make a solid business even stronger through the appropriate marketing. So, this video caught my eye. Dave Evans does a fantastic job explaining social media and how it can be of use. This is an exceptional video for information. It is very easy to follow. You can watch it start to finish or you can jump around with ease. Since I am busy, I had to watch it chapter by chapter spread over several days. The way the video is produced made this method very easy. I would highly recommend this video for beginners to social media as well as advanced users. I felt like I was a more advanced user, but I learned so much from this video. So, I would highly recommend. Just a word of information... I thought I would just be able to place this in my DVD player and watch it on a television... however, this did not work. I had to view it on my computer to get it to work.
just ok.. 28 Jun. 2013
By Amazon Customer - Published on Amazon.com
Vine Customer Review of Free Product ( What's this? )
this video editorial provides a general overview of social media marketing, with topics generally consistent with what you'd expect. its very much a 101-level presentation, not diving too deep into any general topic, but providing a broad overview. if you're a newcomer to social media marketing, this is probably good for you.

one aspect that was nice is that it comes with each video episode in ipad-ready format for transfer and viewing there.

what i did not like is that the video and commentary are about as boring as anything i've encountered. the narrator has absolutely no personality or even the slightest life in his voice. borrrrrring. the content is generally good, but its painful to sit through.
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