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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning [Hardcover]

Ruth C. Clark , Richard E. Mayer
4.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

23 Oct 2007 0787986836 978-0787986834 2nd Edition
In this thoroughly revised edition of the bestselling e–Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally–recognized experts in the field of e–learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e–learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.


Product details

  • Hardcover: 496 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (23 Oct 2007)
  • Language: English
  • ISBN-10: 0787986836
  • ISBN-13: 978-0787986834
  • Product Dimensions: 18.6 x 3.3 x 24.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 481,370 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

“…is a useful resource for all those who are involved in designing and developing e–learning experiences. (IACET Review, 4/1/2004)

"This book clearly points the way to improving learning environments and ensuring that e–learning is accessible, relevant, and effective." (Technical Communication, August 2003) --This text refers to an out of print or unavailable edition of this title.

Review

“Their first edition was a landmark work. This new edition is even better. Too many guidelines for instructional design are based on opinion or an attempt to be consistent with some philosophical position. It is most refreshing when one of the world′s most respected learning researchers teams with the premier translator of scientific findings to produce a set of e–learning guidelines based on empirical research findings. Both novice and experienced instructional designers will observe more effective and efficient learning from their instructional products if they implement the guidelines in this book.”––M. David Merrill, visiting professor, Florida State University   “As a scholar–practitioner, e–Learning and the Science of Instruction has been an invaluable resource. Clark and Mayer have a knack for placing theory into applicable and practical examples of instructionally sound e–learning. In the last 4 years, I have used this book as a reference for several e–learning courses and as a manager of several instructional designers. Quite frankly, our field needs more evidenced–based examples of instructionally sound e–learning and less of the ‘wow’ factor!”––Gina Ann Richter, president, GO–Learning Inc.   “This book is required reading in my graduate–level Instructional Media Design course. As an instructor, I appreciate the sound empirical basis for the book’s e–learning guidelines. The students, on the other hand, are grateful for the clear, concise language used to describe the guidelines, which makes their application straightforward.”––Robert K. Atkinson, psychology in education, Arizona State University  

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Bible for E-learning 20 May 2009
Format:Hardcover
This book is for academics, teachers and web developers, university students will manage but sixth form will find it tough. A niche book but techie adults will find it a reliable read.

It is a brilliant book it covers all the theory in the e-learning field. However, its strong point is that is tells you what and how you should make e-learning materials for your students to have their best results. All of the principles are heavily researched by academics and scientists.
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5.0 out of 5 stars E-learning theory 12 Jan 2011
Format:Hardcover
An excellent introduction to e-learning.
I have long rated Ruth Calvin Clark as one of the leading experts on technical learning development. In this book she works with others to provide a cogent and effective approach to e-learning.
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5.0 out of 5 stars Clear guidelines for e-learning 25 May 2010
By KW
Format:Hardcover
Practical book that gives you the guidelines for designing e-learning and also the research / reasons behind the theory. Very helpful.
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