I must say I learned a lot and it was fun reading this book! It is very well written and presents a lot of material aimed to true beginners. Although it should be noted that it's not a text for beginners in programming, only for those who don't know Haskell. And the text really focuses on the language and skips unnecessary stuff, which is quite good because you start working with Haskell immediately. Another good thing of the book is the actual pace. The information comes at the right speed! You never feel it's going to fast or too slow, or that suddenly things become too complicated. It builds your knowledge of Haskell in the right amount, especially if you take some time to do some coding of your own. Only the last chapters of the book start to become more hard to grasp at a first reading because it deals with advanced concepts that will need more training from a beginner.
The author has a sense of humor while not filling the text with lots of jokes or provocative humor; it just feels natural. The cartoons that populate the book are not comics and just have a figurative role. I must confess that sometimes they just fill space but others they help making the reading more nice. My only complain with the book is the lack of coding exercises at the end of each chapter. This wouldn't be a complain if the book was more structured around mini-projects that would force you to code something larger than small functions. They exist, e.g., the task list, the calculator, but more would be a nice addition.
Did I learn Haskell with the book? Definitely yes! And it was fun! Naturally I'm still at a beginner's level but if I keep coding more in Haskell, I believe I can consolidate what I've learned and be ready to pass to a more intermediate level. I have not read other Haskell books but if you want to learn the language, have a good grasp of its capabilities and what you can do with it, this is a good book to achieve it and I recommend it without a doubt!
Disclaimer: I was offered by the publisher a free copy for review.